Each day 2 billion from disparate corners of the globe log in to a variety of social media accounts. This may sound like just a third of the total population of the world. However, this figure represents the youth and the people with the most purchasing power. To top it all off, they are the future of the world and hold the most influence in the current consumer trends. When they speak, the world is forced to listen and to respond to their demands.
Social media is not just a place for people to air their views; it is a place for them to connect, seek answers, and sometimes kill some time. If you have a business, then social media can help you connect, engage, and grow through this infinite loop of human connectivity. Here is some insight as to how you too can harness the power of social media to increase your bottom-line.
There Are Social Media Marketing Platform
When it comes s down to it putting your business on social media is about establishing a network and interacting with people. Just putting what you have to offer out there is not enough. You need to connect with existing communities for sustained growth. This daunting task will take you hours of effort. Thankfully, there are plenty of platforms like bumped which will make it easier for the blogs and content you publish reach a targeted niche market. With platforms like this, you learn how to create and distribute only the highest quality content, which will also help you raise the standards of your business.
Social Media Covers Every Age Group and Demographic
These days everyone is on so clued into social media, not just the privileged, youth, and tech-savvy. With the proliferation of the internet, the increasing number of smart devices in people’s hands, and the ever reducing cost of connectivity more and more people use social media platforms. The world’s population has come to rely on social media not just as a way for connecting to people they know but as a source for news. In a world of fake news, your business stands a lot to gain from getting its facts right and telling these people straight facts while delivering quality products and services.
Social Media Offers Quality Consumer Insight
Social media is designed as an avenue for sharing personal information. In interacting directly with your audience online, you gain direct insight into what they think, know, and might want out of your business. From this exchange of ideas, you can work on tailor making your business can save a lot of money on consumer surveys that have proven in recent years to unable to anticipate evolving consumer trends and various cultural-economic trends in diverse markets all over the globe.
Increases Brand Recognition
By 2017, it was estimated that 71% of the world’s internet users were on social media. With a sustained 5% year on year increase, this number should have grown by the time you are reading this. If your business is not on social media, you are missing an exponential chance to gain and build brand recognition and affinity. Social media provides you an opportunity to promote your business and establish a loyal customer base.
Social Media Optimizes Email Marketing
Email marketing has always been a marketing tool that offers the best return on investment ROI. This can be further extended with social media. These days’ emails can be dispersed through social media channels with much greater ease through email accounts. What’s more is that your buyers or clients can easily share your emails with other users, giving it a word of mouth quality. This makes provides more people with relevant information on what you have to offer. Platforms like Facebook have options that allow you to invite people to join your mailing list. If you already have content that resonates with your following, they will happily join your mailing list and pass the information to prospective clients.
Social Media Drives Web Traffic
If you already have a website, social media can be a gateway to more people landing on your webpage. The better your social media presence, the better the chances that more people will find their way to your website. All you have to do to sustain this increased traffic is to continually provide quality content and engage users on your social media.