Many lawyers think it isn’t a good idea to have a significant social media presence because they believe the platform is for fun and entertainment rather than serious things such as lawsuits, compensations,and other legal related things.
But the potential for growth on social media is just too big to ignore. Almost anyone regardless of what kind of business they own and run can leverage social media for their growth. For example, according to a recent study conducted by Pew Research Center, at least seven out of ten Americans engage on social media. These people are your leads.
Most of these users are usually browsing social media through their phone and they search for lawyers on the same device. According to a recent survey by Johnston Law Firm, P.C, 52 percent of people used their phones to search for the law firm and 58 percent came from search engines alone.
Social media can help your law firm website’s SEO efforts and can increase its ranking on search engine results by adding new links and growing the audience. But just creating an account on social media isn’t going to help your law firm, you are going to post a status update every now and then to engage your audience. Here are some tips to make the best out of social media for your law firm.
Create a Single Powerful Profile
Social media marketing isn’t all about creating multiple accounts on various site. Even one single strong profile is enough to get you where you want to be. So choose a channel that best suits your needs. For example, if you are a corporate law firm, go and set up an account on LinkedIn.
We highly recommend having a page on Facebook too because of its sheer size. It is the largest social media site on the planet and there are all kinds of users on it. Just make sure your account is easy to find on these platforms.
Don’t Post Without Purpose
Unlike entertainment pages on Facebook, you can’t just create a post without a purpose. For a law firm, it is important to have an intention behind every post you upload. Normally the best way to make use of status updates is to have a post that aims to attract new clients. Have a good mix of content and target potential customers through Facebook promotional content.
To grow on social media, it is crucial to post consistently. The best way to catch the attention of people and have them engage with your post is to upload something interesting, informative, and engaging.
Try telling people about your cases and the experiences you go through in the court. Share some interesting incidents from various cases and come up with stories of success. Once in a while, you can also upload statuses explaining the different types of law. When people get something informative out of a post, they are likely to follow you and may even become your customer later.