A decade ago, social media management was not a thing, let alone a viable career option. Back then, social media started and ended with Facebook. It was just a way for people to keep in touch, connect with others, and share funny things like memes and cat videos. Fast-forward to today and the marvel that is social media has grown into a variety of apps that connect over 70% of active internet users in the globe. Social media also spans every continent (well maybe not Antarctica), every language, creed and it also works quite well across a variety of electronic devices, even TVs.
This paradigm shift in human interconnectivity brought about the creation of Social Media Management as a specialty for enterprises of various sizes and high net worth individuals. It may sound like a fun activity, but it is around the clock gig that requires a lot of content creation, monitoring, updating, and taking on the client’s social media presence (as your own). Here are a few facts about that will help you manage your social media.
Customer Service via Social Media Drives Revenue
Your customers will appreciate you if you responded to their queries on social media. This appreciation will come in the form of brand loyalty and sustained social media engagement. Another reward that you will get form good customer service is quality feedback, which is hard to get at such an intrapersonal level from random consumer reviews (which are costly and time-consuming).
Social Media Users Respond Better to Images
Instagram is the king of visual content. However, it has also been proven that Facebook posts and tweets get more engagement and response when there is an image or some visual component to them. People like it better when you show them what you are telling them. Images evoke emotions, and your viewers can perceive visual information up to 30 times faster than can with wordy content.
People Don’t Like Reading
If people want to read they visit blogs or get books, they are not on social media for long-winded content. They are there just for kicks and giggles. Even when they share URLs on platforms like Twitter, you will find that up to 60% of them don’t read these URLs. Please consider this while coming up with a sustained content strategy.
They Can’t Get Enough of Videos
It is effortless for a social media user to scroll past a bunch of words written on a screen without even looking at them. It takes seconds to get to the crux of a picture. However, when it comes to video, your viewer has to sit there and pay attention for about 10seconds before they lose interest,
You Have To Span All Platforms
When it comes to social media, there is no such thing as favorite Apps. It is a whole eco-system of symbiotic interconnectivity. If you ignore the older Apps, you run the risk of missing some of the users who favor them to the newer ones.
Lighten the Burden: Use Automation
Just from reading this short piece, you have to have realized how daunting social media management is from the onset. Managing one Instagram or Facebook page can be enough labor but keeping track of every platform, responding to client demands while providing quality customer service can be too much for even a small team to handle. Luckily, for you, there are people like those behind Apps like Quantum Marketer who saw this need. These apps help you with engaging with your followers and targeted followers across all social media platforms. Ensuring that you keep getting more likes and follows.
Please Don’t Leave Out the Older Generations
When you hear anything about social media, the youth of the world seems to be what springs into mind. However, when you apply some logic to it, the younger generations already have a social media presence. The 55-64 age group is the fastest growing demographic. They also want to be part of this world and seize the opportunities that the world has to offer. There is a hung untapped business opportunity in including this demographic in your content strategy.