It’s one of the buzzwords of marketing right now, but few would disagree that there’s never been a better time to catapult content marketing into the forefront of your promotion plan. The SEO benefits associated with this form of marketing are endless – and this is the reason why companies are investing a significant amount of money into this field.
It’s most certainly become a lot more “white hat” over recent years as well. Sure, it’s still a way of building links, but rather than paying websites directly for a link placement traditional content marketing tends to be about convincing them to place a link without payment.
For the time being at least, this is something that Google are happy to accept. It means that we need to get our content out to websites as efficiently as possible, and this is where today’s guide comes in.
One of the hardest parts of content marketing is getting your outreach email to the right people. Bearing this in mind, we will now take a look at some of the best tactics that can allow you to do this.
Use a people search service
Most of us will target our content at journalists, but unfortunately journalists aren’t always easy to contact. Some hide their emails (after being tired of gazillions of outreach emails), while others work freelance and don’t even have a permanent address with a specific publication.
This is where a people search service comes in. By just entering basic information, you can quickly find contact details so you can craft your outreach email. Sure, there’s no guarantee of a reply being received, but you are at least getting your content out there and over the first hurdle.
Connect on social media
Next on the list is one of the modern options, although it does require a little legwork on your behalf. You will need to build up a decent social presence online, and start connecting with the individuals and journalists who you know might be interested in the content that you are promoting.
Simply hitting them up straight away with an outreach message isn’t going to work here – it’s generally seen as rude. However, if you can build a relationship, it means that when the time does come to promote your content they are more likely to be on your side.
Quickly capture emails from websites
For those of you who like a technical solution, this next one is probably up your street. This time, it’s all about using a service where you can extract email addresses from a website. Admittedly, it’s only going to work well on the smaller websites with one author, but if this is who you are targeting it can work very well. You will enter a list of websites, before being returned with any email address which was published on said list. It means that the big job of researching contacts is immediately slimmed down.