The 3D printing process is finally starting to be what we were promised it would be. The cost of a 3D printer is lower (you can get a regular-sized one with just about $200) and the possibilities are more diverse.
Furthermore, the technology is only going to get better, which opens up the door to a whole new world of business. The main advantage of 3D printing stands in the customization possibilities. After all, we are still buying products that are mass-produced for a large group of people. And it makes sense from an economic point of view (mass-produced items cost less and take less time to make).
However, people start to appreciate the value of customization. For instance, people would love to be able to create their own phone casings or adjust eartips (from earbuds) to fit their ear canal. However, a customized product usually takes longer to make, which leads to an increase in cost.
This is the market niche that a 3D printing business can try to fructify. Below we’ll discuss two 3D printing business ideas that could be your next entrepreneurship adventure.
The main problem with mass-production is a lack of customization. As such, many customers would buy the product, but they won’t be entirely happy with using it.
The good thing is that, in today’s world, people voice their unhappiness online. As a thought experiment, go on Amazon and find a kitchen accessory to your liking. Then go in the reviews section and read the ones that don’t have five stars. You’ll definitely find at least one complaint or feature the product is missing.
This is your chance to solve a real problem and re-invent the product according to real customers’ needs. You eliminate the guesswork and know your target audience even before you start building the product!
The better news is that you don’t have to own the 3D printing process! In the US, you can easily outsource it to businesses that do 3D printing in New York and ship countrywide. And you can definitely find such a partner in other parts of the world as well.
A Different Kind of Marketing
People are fed up with flyers, pens, keychains, and other knick-knacks they receive as promotional materials. Of course, we now have online adds and other types of promotional online content, but they may not be as efficient as tangible materials.
According to a recent FedEX survey, people still value print in business relationships and in marketing. A brochure or a catalog in physical format is easier on the eyes and is a constant reminder that you may want to buy something. Also, people still appreciate a printed business card or invitation over a digital one.
As such, 3D printing can be the bridge between standard printing and the online world. You can create all sorts of cool things and use the brand’s image in unique and ingenious ways! So, a great niche for a business with access to 3D printers and lots of creativity is represented by ad companies.
As you can see, 3D printing can be beneficial for small businesses as well. It may not be as flashy as big brands make it look, but it’s a way to carve out a niche that’s loyal to your services.