Most people think that branding is limited to a logo and tagline. This is like saying that garnishing is all there is to cooking! Yes, logo and tagline are merely the garnishing bit! They come into the picture much after the stew of a brand has been cooked. However, what is the recipe for creating a hot brand? The secret is getting the brand right from the start. The very ingredients that fall into the stew need to be top-notch.
This gastronomical analogy of a brand structure hints at the need for strengthening the company’s bare ingredients. Employers and employees, the two base ingredients of a brand, stir its pot. Thus, they naturally have a crucial role in branding. Employer branding is the reputation a brand has in the market as an employer. How is your company as a workplace? How willing is a new talent to join your organisation? In short, employer branding is about making your brand a desirable organisation to work with. Employer branding, when done right, can help you achieve the following:
An employer who is largely perceived as desirable has a better shot at getting the best recruits. Young and talented freshers would rather choose a well-reputed organisation over an unpopular and famous one.
Not only do you get the best apples from the basket, but you also get the advantage of hiring at a lower cost to the company. Why? A recognised employer is likely to add more value to an employee’s portfolio than a lesser-known brand. Thus, a lesser-known brand can offer good pay at its best capacity, however, a great employer offers long-time benefits to recruits, which is what talented freshers would take that offer.
It is a heavy cost for an employee if they have to hire and train new replacements every few months. Thus, high employee retention is key to your financial health. Proper employer branding also means looking after your employees and creating a safe space for them to grow as professionals and personal alike. This not only reaffirms you as a considerate employer but also gives your employees more reasons to stay.
Branding is the process of setting an image for yourself. In the market, you present an ideal image to persuade your customers. However, internally, you also need to set an image for yourself as an employer. This is what we have discussed above. Employer branding is one aspect of a brand’s internal/organisational reputation. The other aspect is employee branding. Employee branding strategies aim at creating synergy among your employees. It is setting a common code of conduct, work ethics, and overall disposition for your employees in a way that it perfectly matches your brand’s outlook. You can get to know more about it from professionals. And, to do so visit website.
Good employee branding strategies can help you achieve the following:
Your employees are your brand’s biggest assets, and when their personality radiates synergy with your company’s long term goals, you have more than just a new employee! In this case, you have a talented individual who believes in you, and thus, pushes your business ahead in his best capacity.
Proper employee branding strategies enforce unified and effective measures for all your organisation’s members. When a new employee joins, it is natural that they would have a lot of queries and doubts. However, as they see other employees, they would understand how your company’s family tree grows with all its branches working in perfect harmony. It will be easier for them to understand the system and working style.
Employees who work efficiently and in sync with your vision help you grow your outreach. Thus, helping you become a more desirable employer! Vice-versa, a great employer is respected among new recruits and they are more likely to obey the employer’s conduct rules. Thus, employer branding facilitates employee branding as well.