The world has become accustomed to seeing twig-like models dominating the fashion magazines. Models larger than a size two may as well be banned from the runway! Considering the fact that the average American woman wears a size 14, this doesn’t make much sense, and if this is the average size of women in the United States, why are they not better represented in the fashion world? The good news is that with brands such as Fashion Nova who don’t depend on the runway to advertise their clothing line, the allure of stick thin models being the only standard of beauty is quickly becoming a thing of the past. The clothing giant has gained more than 17 million Instagram followers, there are no statistics on how many of them are plus-sized, but there are an innumerable number of posts with larger women showcasing their gratitude for being able to buy affordable clothes in their size. The reality is that there are more women size 14 and up than there are size 2, and Fashion Nova’s ability to recognize all sizes equally is extremely appealing.
Praise for the Big Girls
Not only do they sell clothes for plus-sized women, Fashion Nova have taken it a step further with their Curve lingerie range with sizes as large as 3XL. They showcase their models unedited with cellulite and stretch marks to boot! Their pictures receive thousands of likes, and many of their followers have sent personal thank you notes for posting photos of realistic looking women.
The bottom line is that the majority of women don’t look like and will never look like runway models. Females come in all shapes and sizes, and no one should feel ashamed to wear outfits they find appealing because of their weight. This is one of the main reasons why consumers are so enamoured with Fashion Nova – they don’t discriminate! They will give the plus size model the opportunity to wear the same clothes as the wafer thin model.
Gone are the days when big women were forced to wear clothes that look like rice bags. Fashion Nova makes clothes that conform to any body type. In fact, a lot of their denim is made out of a stretchy material making the clothes easier to wear for larger women.
African American and Latina women have long complained about their inability to find clothes that will fit over their curves. The reality is that many of these women are curvy, and if they can find clothes that cater to their body type, that is where they are going to shop.
Another issue that plus sized women have is that they are often forced to pay extortionate prices for clothes in their size. With Fashion Nova, all outfits cost the same no matter what size you are, and with a price tag of less than $50 for pieces owned by A-list celebrities, it’s no wonder they are taking over the retail industry.
No More Body Shaming
Big women have always complained about their love-hate relationship with shopping, the snide looks or remarks they get when going into changing rooms, and the disappointment they feel when the outfit they like doesn’t come in their size. If you go to the average women’s retail store, you will be hard pressed to find a pair of jeans in a size 20. They often stop at size 16 – if you are lucky. Their version of a large is really a size 14! It is practically impossible for plus sized women to shop!
The good news is that not only has Fashion Nova given plus sized models a platform to showcase their curves, but normal, everyday plus sized women can shop in the comfort of their own homes without having to worry about not being able to find an outfit in their size. Even better, they never have to think of people laughing at them for having the audacity to pick up an outfit that looks like a Kardashian ensemble – and, in the case of Fashion Nova, likely was.
Even Science Says So
A study conducted by Florida State University proves there is a link between our exposure to average and plus size body types and psychological well-being. Researchers got together a group of women between the ages of 18 and 22 who all described themselves as wanting to be slimmer. The participants were shown images of different sized fashion models on a TV screen. They were then asked questions regarding their feelings about their own bodies. The study’s lead author, Dr. Russell Clayton, reported that the women described increased feelings of dissatisfaction about their own bodies when exposed to the more conventional, slimmer models. When shown plus-sized or average women, they experienced higher body satisfaction and enhanced psychological health. The study proves that there is an obvious psychological advantage when the media exposes us to more realistic body types.
The bottom line is that Fashion Nova is taking over the retail industry. Many industry giants are starting to feel threatened by their dominating presence, and modelling agencies and clothing lines are now scrambling to diversify their brands. Due to the rise in the visibility of plus sized models, women like Ashley Graham and Jada Sezer, who were once only lucky enough to gain one job a year, are now fully booked!
We aren’t just living in an era where diversity is celebrated, though; social media has given women a platform to promote themselves in a way that wasn’t possible before, and people are taking notice. Today, it’s all about being able to relate to your customer base, and Fashion Nova has capitalized on this in a way that most brands have not. Their engagement with their audience is awesome. There is no ingroup and outgroup when it comes to the Fashion Nova club. Everyone is invited, and when consumers feel as if they are a part of a brand – especially groups who have been deemed as outcasts for so long – you are going to gain a very loyal following.