Your reputation means everything.
Maybe you don’t personally live by this statement, but your company certainly should. A company’s reputation quite literally is everything since profits depend on how the public perceives you. If you have a poor reputation or your product/service has gotten a bad rep, that is the end-all.
To put things into perspective, let’s talk about Paula Deen. This talented southern belle worked hard for decades to establish her name – not just on the Food Network, but all throughout the food industry. But after one scandal (something that happened 20+ years ago mind you) here name and her reputation were completely shattered.
This scandal nearly put a stop to everything Deen had worked for, but luckily she had an amazing team of reputation managers on her side. These miracle workers helped to rebuild the Paula Deen empire by providing these top reputation management services.
In Deen’s situation, analytics weren’t all that necessary; anyone could analyze that her reputation was in dire need of fixing. In most cases, though, the analysis provided by reputation management services is essential. Analytics help to determine the current state of your brand’s reputation and give you a clear picture of how you can fix or maintain it.
A rep management team will look at your website, social media accounts, and any other online platforms you have utilized to grow your business. They will get a snapshot of the brand by looking into the good and bad comments being said about you. They’ll also analyze your Google presence to see what comes up when an internet user searches your company.
After analyzing the state of your reputation, it is time to take action. One of the most effective forms of action is to create content. It isn’t uncommon for companies to bombard the internet with content about their product or service.
You should be doing the same and trying to get as much content promoting you on the internet as possible. Google is the main tool used by your most audiences, so it is your job to make sure Google delivers positive and useful information about you to your potential customers.
Search Engine Optimization
This goes hand-in-hand with content creation. SEO means that you actually exist on search engines, but also that you show up high on the list of results when someone searches keywords related to your business. Online rep management experts will not just create content for you, but ensure that the content is fully optimized for search engines. There are a lot of strategies and techniques involved in SEO, so leave it to the pros.
When I purchase a product online or look for a service of some kind, I always read reviews first to see what other customers are saying about the product, service, and company as a whole. Reviews on Amazon, Yelp, Google, and Glassdoor speak the truth, so it is essential that you are constantly managing these reviews. Reputation management professionals provide this as one of their main services.