A nice-looking customer walks into a shop's door with a hidden script inside her pocket. The script may even be located in her phone, where she glances at them occasionally pretending to read texts or check social media. She glances at her watch . . .
Managing Rapid Business Growth: Lessons from Entrepreneur Audrey Gelman
Entrepreneur Audrey Gelman is frequently asked to discuss her business journey, especially how she navigated fast growth and the pressures that come with significant investment capital. Gelman recounts when she was the first visibly pregnant CEO on . . .
How to Connect With Consumers Through Functionality and Product Branding
So you have come up with a phenomenal business plan; however, you realize that on the surface, your business looks a lot like thousands of others out there in the marketplace. How do you help your particular brand rise above the others? Obviously, . . .
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