When you run an online business, visibility is one of the most important factors to improve your profit. After all, how will people buy from you if they cannot find you? How do we make sure Google understands the key word that we target? To improve the visibility of a business in search engines, optimization of SEO is required. In this article, you will find 6 on-page SEO tips to improve your positioning on Google’s results page from SEO Ireland.
One of the most important tags on the pages of your site is the meta title. When users perform a search on Google, the title of the page is the one that will attract the most attention. In building it, we recommend placing the keywords we target on that page as close as possible to the beginning. We also need to fit within 70 characters; ignoring this limit, there is a risk that the title will not be displayed completely, so users will not be able to read the content of the meta.
It is recommended to build unique titles for every page in the site and avoid using excessive keywords. Everything must have a more natural look; after all, users have to look at them first.
H tags, the ‘headers’ in the post help search engines better understand the content of the page. The main heading is H1, which should include the targeted keywords. Each one has to build a single H1 tag. H2 tags are recommended to be used for subtitles and may be larger (up to H6 tag). The WordPress platform will automatically place the H1 tag for postings / products titles on your site. For sub-headings using H2, H3, …, H6, it is recommended to use targeted keyword variations to help users navigate the text more easily.
Make the descriptions
Meta description is a brief preview of the content users are going to access, displayed on the Google results page. If you do not edit a meta description for the pages in your site, the search engines will display a fragment of the content text on the page.
Meta descriptions have the role of small advertising ads. You need to use this chance to attract users’ attention and direct them to your site. The size of the description meta must not exceed 320 characters and it is recommended to build meta unique descriptions for the main pages that attract organic traffic from the site.
Images are the perfect way to make your own skin content. However, although it helps by improving user experience, it is not enough just adding them. It is recommended to optimize the images before uploading them by choosing representative names for what is dragged in the image and by adjusting the file size (a useful tool in this regard is ‘Save for Web’ in Adobe Photoshop).
At the same time, we must not ignore the other attribute of the image. Remember that search engines cannot “see” the images, so a conclusive description in the other tag will improve the ranking of your site through SEO image. See more on the importance of images here.
Almost no business today works anymore without being present on the internet, and the sites are on the move. As a result, the number of sites grows exponentially, especially given the relatively low costs of renting a domain and creating a website. Beyond these, however, the main issue of websites remains their ability to grow and attract visitors and potential customers. And in the new context it becomes increasingly difficult, if not impossible, to be found on search engines without turning to professional SEO services.
It’s true, and this kind of service has evolved lately, at a certain moment that the rumor is that they no longer have any value today, as the major search engine decision makers, like Google, are constantly changing the algorithms afterwards site hierarchy is done.
This is not, however, true. On the contrary, SEO services are all the more important and up-to-date in the conditions we are constantly subject to changes in the online environment. And if you are not a speculator and you are not connected to the new one, you risk always leaving behind, that is to fall into the positions encoded on the search pages. Already, SEO companies have adapted their services just to meet this type of problem, not to affect organic searches.