It’s not enough to build a website, publish some content, add some products to your online shop, and let it be. There’s a lot that goes into making sure people visit your website, read your blog posts, and buy what you’re selling.
Today we’re going to share some quick and easy tips for maintaining your website, so people enjoy a seamless user experience.
1. Check for Broken Links
When was the last time you clicked on every single link you’ve ever added to your website?
If you’re like most people, it’s been awhile. But what you have to remember is that site visitors click on those links all the time. And if they don’t work right, you’re going to have a lot of people abandoning your site, which is bad for SEO and business.
To check for broken links on your website, use a free online tool such as Dr. Link Check. All you have to do is enter your site’s URL and let the tool analyze what works, and what doesn’t.
2. Monitor Site Downtime
If you think having broken links on your website is bad, think about how someone will feel if the entire site is down.
Website downtime hurts you in many ways:
Turns potential leads away, many of which will never return
Negatively impacts your search rankings
Harms your brand’s reputation
Decreases your potential online income
Forces people trying to visit your site to check out the competition instead
Click here to check if your website is down right now and monitor it from time to time. Again. Just enter your site’s URL and see what the tool has to say.
The great thing about this website checker tool is that it’s easy to use and highly reliable. And when it comes to website maintenance, making sure your site is up and running at all times is crucial.
3. Run Speed Tests
In addition to having a site that’s up and running at all times, it’s important your site load quickly. After all, 40% of people will abandon a website if it takes longer than three seconds to load. Not to mention, Google places a lot of value on site speed and performance when it comes to ranking your website in search results.
That’s because site speed is directly related to the user experience, which is one of the main goals of Google. And don’t forget, Google understands that more people than ever are visiting websites on their mobile devices. Because of this, mobile site speed is just as critical as desktop speed.
The best way to ensure your site is up to speed is to use Google’s PageSpeed Insights tool. After analyzing your site’s URL, this tool will give you both a mobile and desktop score for speed and performance, along with some suggestions for improvement.
In the end, you put a lot of time and effort into building your website. Just make sure you maintain your website so that no hard work goes wasted.