Amazon makes up for nearly half of all ecommerce sales as of 2018. While the population of Amazon sellers is densely packed and competition is tough, there is still room for success.
By utilizing Amazon ad campaigns, sellers can get their products on the screens of users showing intent to purchase. This brand visibility is invaluable on a platform that otherwise feels overcrowded. With Amazon PPC optimization those ad campaigns will only increase the immediate and long-term results by getting your ads in front of the right person, at the right time, with the right message.
Read on for seven Amazon PPC tips designed to help you find success in your upcoming campaigns.
1. Get Targeted Traffic with Long Tail Keywords
Long tail keywords are more targeted as they contain more words. This means that while you will appear on fewer screens for that result, those viewing your ad will be more qualified. This is also an excellent way to beat out competition as your keyword will be less commonly bid on due to its specificity.
2. Structure and Organize Your PPC Campaigns
By structuring your ads in a consistent manner you can cut down on the possibility of running repeat ads by mistake. When you create campaigns Amazon will require that you create a structure so it only makes sense to develop an organizational system from the start.
Ways to Organize Your Campaigns:
- By Brand
- By New Products
- By Top Sellers
- By New Keywords
- By Product Category
- By Performance of Campaigns
Select a structure that works best for you and makes sense for your business. There are no hard or fast rules on how you should organize your PPC campaigns. Simply go with what works for your company and leaves you the most time to focus on other tasks.
3. Leave Amazon PPC Optimization to Amazon Itself
Running an automatic campaign is an excellent way to hone in on keywords that work and toss those that don’t. Amazon will generate a campaign and keywords automatically, giving you a good jumping off point for your advertising strategy.
After running a successful automatic campaign weed out keyword duds and create a manual campaign with the diamonds in the rough.
4. Understand and Set ACoS Goals
ACoS means Average Cost of Sales. The target percentage will vary depending on what you have set out to accomplish with your campaign.
If you are focusing on profits, expect to set lower ACoS goals. And on the opposite end of the spectrum – expect higher ACoS when aiming for increased visibility of a new product line.
5. Track Product Performance and Adjust Accordingly
The bid for each keyword in a campaign can be adjusted. This is your CPC. Watch your CPC and adjust your bid to compensate for keywords performing better or worse.
Tracking product performance and keeping an eye on campaigns day-in and day-out, unfortunately, will not fit into every busy entrepreneur’s schedule. That’s where agencies come into play. Hire the best Amazon PPC agency, equipped with digital marketing and Amazon marketing expertise, for optimal results.
6. Consistently Test Keywords for Best Results
Conduct keyword research and implement new keywords into campaigns often. The best way to test a new keyword is to input a higher budget toward that word and quickly collect the data necessary to determine its overall worth.
7. Take the Axe to Irrelevant Keywords
Set negative keywords, either exact words or phrases, to eliminate irrelevant user queries. This will cut back on serving your ad to users who are not the target audience.
Increase Sales and Improve ROI with Optimized Ad Campaigns
Why throw money into a campaign producing little to no results? Before beginning your next campaign be sure to apply the seven tips provided to set yourself up for success with proper Amazon PPC optimization.
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