No website is complete without a positive conversion rate. Conversion rates determine if your website is making a profit or failing to live up to its expectations. With conversion rates, you are able to ascertain the direction your business is taking. Of course, you can put in a lot of effort, money, and time. But, minus conversion rates, you are not achieving anything. It can be extremely disheartening. So, how do increase your landing page conversion rate? Well, this article is going to divulge the best strategies you can employ to better your landing page conversion rate.
But get the basics right. What is a landing page? What is a landing page conversion rate?
A landing page is essentially where visitors land. It’s regarded as the entry point to your website. Therefore, a landing page should be designed with a goal in mind. So, things like bad links shouldn’t find their way into the landing page—they will confuse or piss off your visitors.
What about the Conversion Rate?
The conversion rate of any website is measured in terms of the number of conversions against that of active clicks. For instance, if 100 people click through your website and you end up with only 35 sign-ups, your website’s conversion rate is 35 percent. With a landing page, you have an opportunity to reach millions of customers worldwide. And if you want to know how well your business is doing, look at the conversion rate. The higher the rate, the better the progress of your business. So, if you are looking to give your business an uplift, start with the landing page conversion rate. Don’t let your landing page hurt your website forever. Invest in it. Know the key elements that can increase your website’s conversion rate. Remember, marketing that doesn’t realize a tangible conversion rate is futile. The following are key landing page CRO necessities any serious business owner should consider.
Who Are You Talking To?
What are you communicating to the market? Are you sure of the message? Don’t just copy paste other people’s tactics? You are unique. So, stay unique with your message. Focus on strategy first. Tactics will come later. Focus on who will be on your landing page. Be explicit with what you’ll want your potential customers to read. Pay attention to how you’d what your clientele to feel while on your landing page. This way, you’ll be chanting your way towards an improved conversion rate. Remember, a modern consumer is more concerned with personal treatment. It’s not all about what you are selling. It’s about taking care of your potential consumers’ needs.
Focus on Delivering Value
Value is what makes you different from your competitors. So, don’t stay ordinary. Don’t take shortcuts. Don’t just duplicate old content. Updating older pages isn’t enough. Deliver value. Of course, there are many tasks on your desk as far as marketing is concerned. But trying to take shortcut can be suicidal. So, stay original. Spend time creating new things. Don’t run on autopilot. Sit down. Take your time. Ask yourself important questions. What value are you delivering to your clients? Why should clients choose you? These are important questions that should guide you as far as the landing page conversion rate is concerned. Let your landing page be a getaway to great value. Ensure that the message in your landing page speaks to the right person. Make sure it’s clear, concise, and explicit. And most importantly, always remain transparent with your message. Don’t just offer bait. Give them what they are exactly looking for. Don’t beat around the bush. Nowadays, customers know what they are looking for. So, beating around the bush is only going to lock you in an isolation room. Be candid. Say it loud.
The Above the Fold
The first impression can kill or make your business proposition. So, pay attention to it. Remember, your website is judged based on the first impression. And it starts with your landing page. Do it wrong and mess your business progress—a route most business persons are keen to avoid. Let your “above the fold” sell your business. Don’t waste time explaining to customers who you are? They aren’t interested. They are interested in real solutions and not you.
Instead, focus on telling them how your product or service is going to help them. With this strategy, they will be tempted to find out how the solution you are offering will benefit them.
Emotion Evoking Headlines
Business is all about playing with customers’ emotions. If you don’t play with your potential client’s emotions, you are simply going to remain average. So, why remain average when you have a solution in playing with their emotions? No need. Remember, customer, are attracted to headlines. They may not read the content. But they will definitely read your headlines. So, here is the real deal: make it attention-grabbing. Again, be selective with your wording. Be clear, concise, and straight to the point. Create headlines that trigger emotions. Creating headlines that evoke emotions is a golden tactic that works like magic.
A Free-Flowing Landing Page Copy
Flow is the name of the game when it comes to web copies. With flow, you are able to capture your clients’ minds—taking them through your business proposition in a convincing manner. So, create a compelling text that flows. Let it be convincing. Offer valid solutions in a chronological manner. Above all, be genuine.
Speedy User Intent Delivery
Be sure with your message. Know what to include in your landing page. Create a seamless copy that addresses the intent of your users. Tailor your message to address what the user wants and intends. Don’t just craft filler content on your landing page.
Offer a valid solution. Create a landing page that incites urgency. Then cement everything with a strong call-to-action. Crating a sense of urgency—such as Limited time, limited offers, or the first 10n people gets a free ride—will definitely increase your site’s conversion rate.
Other checklists include:
- Including videos
- Adding trusted signals
- Removing distractions
- Limiting the form fields
- Creating a compelling CTA
The landing page conversion rate speaks volume about the performance of your business. So, pay attention to it. It determines the profitability of your business. The above is a checklist you should consider as far as the landing page conversion rate is concerned.