Building an eCommerce website has become increasingly easy for entrepreneurs. Site-builder platforms offer eCommerce applications as part of their premium platforms.
Small and medium-sized businesses easily compete in growing markets that see an increase in online competitors.
Building a website today does not require hiring a costly web designer. However, you still need to ensure your website engages the user and utilize the latest SEO marketing trends.
Are you starting an eCommerce business? Keep reading for three essential tips you’ll need to know.
Building an eCommerce Website From Scratch
Building a website from scratch often means taking a template and incorporating your brand. With advancements in technology, websites incorporate apps that do not require the user to know how to code. You simply drop the app into the desired location and incorporate your customized information.
Your eCommerce business website includes many features from an eStore to printing shipping labels and scheduling a pickup with the post office. Everything is done from the comfort of your home or office.
Us the best shipping labels to customize your packaging and raise brand awareness.
Site builder websites come with industry-level security protocols. Going with a web designer means you will need to understand what security is required. eCommerce websites have government-issued guidelines.
1. Incorporate SEO
As with any website, SEO is important. You can have an aesthetically pleasing website but if no one knows it exists, you’re wasting time and money. SEO provides the tactics your marketing strategy needs to rise in the Google search rankings.
SEO techniques for building an eCommerce website include:
- Strong product keywords
- Engaging descriptions
- Vibrant images and high-resolution video
- Strategic URL creation
- Blogs for consistent and current content
Incorporate these and other techniques and you’re well on your way to a successful website.
2. Use Social Media
Social media is an extension of your eCommerce website. When starting a business, brand building is very important. Your brand is how people recognize a company from others offering similar products and services.
The best way to get your brand in front of people is via social media channels. Social media also allows a business to promote their products and services. This is a part of your sales funnel that sends potential shoppers back to your website.
3. Employ Abandoned Cart Technology
You have people on your website ready to make a purchase. Make sure you have a registration feature that will come in handy if someone abandons their cart?
There is a great abandoned cart technology available to reengage shoppers.
- Chatbots to offer assistance
- Push email notifications
- Cart reminder emails
- Ad re-targeting
These are vital to your business when used correctly.
Get Your eCommerce Website Up and Running
In the digital era, businesses will need to invest in building an eCommerce website to survive. Take seriously the building of your platform. Ensure it is engaging, responsive, and secure.
Let’s be game-changers together. Contact me today for business inquiries and ideas for partnerships.