Political elections always come with political signs. They are highly effective, allowing candidates to get a great deal of exposure. That said, it is very important to understand that what matters even more than a pretty sign, is to have a strategy in place to appropriately promote a campaign. Signs, if used properly, are a great way to boost name recognition, but other tools must be used as well. Christopher Halajian focuses specifically on how to get the most out of political signs, however. Below is his advice on how to use them most appropriately.
Christopher Halajian Political Signs Tips
Designing a political sign is highly complex and one that should be left to people who know what they are doing in terms of marketing. The first reason for that is that the way these signs are viewed is different. Generally speaking, they are placed along the route through an estate, where the majority of people see them by driving by. What this means is that they need to convey information in a similar way as what a billboard does, while using much less space.
A good political sign will also hold a number of key pieces of information, being:
- The candidate’s name and photograph.
- Details about when the election is and where the nearest polling station is.
- The causes the candidate stands for.
That last point is perhaps the most important of all, and also the hardest to manage. Because space is limited, and much of the space will be taken up by the candidate’s photograph, it can be quite difficult to add information on causes and beliefs as well. This is why many will come with a certain catchphrase. President Donald Trump’s, for instance, is “MAGA” (Make America Great Again). The slogan or catchphrase as to say enough to get people interested in looking into what it actually means.
For instance, if someone’s slogan is “Let Kids Be Kids”, then it would make very little sense for their main point to be to increase police budgets or lower the age at which someone can have their first drink. While there is a link in both those things to children, a statement such as “Let Kids Be Kids” makes people think about education, playgrounds, and childcare facilities instead.
What a political sign should also do, where possible, is show a sense of local pride. People from the town of Southold, for instance, don’t really care about making things better for Mattiuck residents. They want to know that it is their own refuse that gets collected every Monday, their healthcare system that receives more money, and their green areas that become more sustainable.
As you can see, there is quite a lot of information to get onto just a single sign. This is why it is so important to work with someone who is experienced in this type of design. They know how to get as much information as possible on the sign, while leaving it pleasing to the eye at the same time.