There are more than 4 million blog posts published a day. The vast majority of those posts don’t get the attention they deserve.
To break through the wall of noise and make an impact on your audience, you have to know how to write content that will engage people and create a loyal following.
Read on to learn through the following blog post examples to write content that people will love and love to share.
1. Keep SEO In Mind
In order to get your posts seen by a general audience, you have to optimize your content for search engines. You’ll need to do keyword research to learn how people search for a topic.
You’ll then want to use that keyword and related keywords in the article and in the title of the article.
2. How-to Guides
How-to guides have to be written with your audience in mind. This blog post example clearly targets personal trainers who are adapting their high-performance clients’ workout routines to working out at home.
This article in particular excels at providing enough depth in the article to help trainers come up with a game plan to serve these clients. The article also has embedded videos to support the content.
When you write a how-to guide, think about your audience, the most important question they have. Then write your blog post to answer that question so well, they don’t have to look elsewhere to find the answer.
3. Make It Readable
Your blog’s visitors will use a broad range of devices to get you’re your site. Some will be on a desktop, others on mobile phones. You have to ensure your site is responsive to accommodate so many devices.
You also have to make sure that your content is easy to read. Use large text and plenty of headings to break up the text. The best blog post examples also have a few sentences in each paragraph.
4. Easy to Share Posts
Social media scheduling app Tailwind provides an excellent example of how to do this. If you look at this blog post about Instagram’s new Reels feature, you’ll notice that there is a widget at the top of the article and along the sidebar.
That’s something that you can easily do by installing a widget or plugin that allows users to share your posts on Facebook, Pinterest, and elsewhere.
The reason why Tailwind’s example stands out though is that they ask for a share at the end of the article. There’s a request at the bottom of the article asking people to pin the post on Pinterest.
5. Writing a Trustworthy Review
If your blog is an enthusiast site or seeks to help people solve a problem, you’re going to have to review tools to help them do that. Where many bloggers go wrong is that they create a list of products with affiliate links, but there is little value there for the reader.
A good product review, such as this one, has all of the information you need in one place. It’s a review of the Pixel 4a from Google, but it addresses how it compares to other phones on the market in a similar price range.
That’s something that you want to include, which will help buyers make a decision without having to do more research.
Blog Post Examples for a Successful Blog
It’s not easy to build a successful blog. As these blog post examples show, it really comes down to how much you understand the reader. Once you do that, the content will almost write itself.
Ready for more blogging tips? Check out the Blogging Resources on this site.