An estimated 41% of businesses rely on social media to drive revenue.
Though you might be aware that some businesses can generate sales on social media, you may not believe the same is possible for you.
But adopting this way of thinking can be damaging, as with the right approach, nearly every business can achieve success with social media.
Read on, and you’ll learn how to launch a social media campaign that’ll bring your furniture store the attention it deserves. Take action on what you learn, and you’ll discover what it takes to turn social media clicks into cash.
Pick Only One Platform
To begin with, it’s vital you only work with one social media platform. Now, this might sound like counterintuitive advice as you might think it’s better to be anywhere and everywhere.
But while that sounds good in theory, in practice, it often doesn’t work out that way. This is because most business owners are new to the concept of using social media to generate sales.
Following this, they need to spend a lot of time learning how social media works and what tactics will allow them to generate revenue.
The problem, though, is that the tactics for each social media platform are going to be different. What works on Facebook is going to be different from what works on YouTube.
If you’re trying to promote yourself on various social media channels, you’ll need to learn a lot of different tactics. This’ll increase the amount of time it takes for you to get results. But if you focus your attention on one platform, your path to success will be much shorter.
It’s hard to say which platform is going to be best for your business specifically. But you’ll tend to find that furniture businesses do well either on Facebook or Instagram.
Who Is Your Customer?
Once you’ve figured out the platform you want to focus on, you then need to spend some time thinking about your customer.
If you take the time to do this, you’ll be able to tailor your campaigns to your target audience, and this will result in increased relevance. The increased relevance will allow for better levels of engagement, thereby improving the ROI of your campaigns.
For instance, suppose you want to sell furniture to people that are moving home. If you know this is your audience, you can then create social media posts that this audience will respond to.
You could promote ‘funny’ content associated with the stresses of moving home.
You could even mention that if people order from you now, they can delay their delivery dates. This means that they can receive their goods only when they move into their new home.
Use Social Media Tools
Maintaining an active social media presence isn’t easy, and you’ll find that you have to post many times per day to get the results you want.
Fortunately, you don’t have to be next to your computer to make this happen as you can use social media tools to help you post content.
Using a social media tool, you can schedule your posts ahead of time, so that they automatically go live at certain times in the day, or week.
Some tools will even provide you with analytics data that shows you the level of engagement for each post.
You can then use this data to determine the kind content your target audience resonates with. Using this information, you can improve the quality of future social media posts.
Learn from the Competition
Your competition can provide you with ample learning opportunities if you pay attention.
Because of this, it’s important you monitor how they maintain their social media presence and the results of their efforts.
If you find that some of their posts are earning a lot of ‘likes’ or comments, you should try to figure out why this is happening. By dissecting their campaigns, you may be able to uncover a few tactics that’ll work for your campaigns.
Should You Run Ads?
One of the problems with social media is that it’s becoming harder for businesses to achieve decent levels of ‘organic reach.’
This means that if you post something to your profile, the social media algorithm will not show your content to all your followers. This can be very frustrating if you’ve spent a lot of time and effort building up your following.
That said, you can overcome this problem by investing in social media ads.
Success with social media advertising comes down to two key factors.
- Your ability to target ads so that they’re shown to the right people
- Your ability to create ads so that they get the attention of your target audience
Most social media platforms make it quite easy for you to target your ads. This is because they provide you with a simple interface that allows you to select your target audience with precision.
Of course, this will all count for nothing if you don’t know who your target audience is. That’s why it’s important you take the earlier step of defining your customer.
Creating ads can be a challenging task, and you’ll need to split test your ads to find a version that delivers results.
It’s worth noting you can run two kinds of ads – ads designed to generate sales and ads designed to promote brand awareness.
An ad designed to generate sales will contain a picture or a video of a product, and if people click on it, they’ll be taken straight to a product page.
Ads designed to promote brand awareness might instead link to some content, that educates the reader on one of your products. If you’d like to see an example of such content, you can read more here.
Ready to Launch a Social Media Campaign?
With the help of the tips in this post, you should be ready to launch a social media campaign for your furniture business.
It’s important to remember that your results will be slow at first. This is because you’ll need to build up a following and you’ll also need to learn how each platform works.
Of course, there’s the option of using ads to speed things up. But even then, you’ll still have to tinker and test, before you find yourself with a profitable ad campaign.
Yes, achieving success with social media can be difficult. But if you’re willing put up with the initial challenges, you should soon end up with a campaign that’ll transform your business.
Do you use an ecommerce store to help you sell furniture? Check out this post for some tips on how you can use social media to promote your ecommerce store.