Marketing has become an enormous industry. Over $15.2 billion was spent on marketing in 2019 in the United States alone. Other large developed countries have a similar rate of expenditure.
It makes sense that marketing’s on the rise. For one thing, there are more marketing channels available than any other time in history. Digital marketing alone has completely changed the way we market our businesses.
There are currently over 4 billion websites active on the Internet. 4 billion web pages competing to show up on the search engines. Not all of them are businesses, but many of them are.
Businesses are essentially competing against every business on Earth. Business owners have to do something to stand out and get noticed among the crowd.
Marketing is shifting and evolving rapidly to account for these changes. Marketing schools help marketers make sense of this rapidly shifting landscape.
We’ve compiled some of the best marketing colleges to help you get started.
The 5 Best Marketing Colleges
The right marketing program is going to depend on the student. Remember that what constitutes the best marketing colleges is a school that meets your needs.
Marketing students attending Lehigh University don’t restrict their learning to the classroom. Students get practical, hands-on experience via valuable internship opportunities.
This is one of the biggest perks of marketing colleges. High-profile internships are hard to come by on your own. They offer students the opportunity to put their training into practice.
Lehigh University students intern with major corporations such as:
- American Express
- General Electric
- Comedy Central
- The Philadelphia Eagles
Lehigh University is also big on community. Community is another of the main reasons to attend a marketing university.
Networking is the name of the game when it comes to flourishing in your marketing career. Lehigh University offers the opportunity to meet and collaborate with other marketing professionals.
These relationships could serve you well, throughout your entire marketing career.
2. Wharton Marketing at the University of Pennsylvania
Wharton Marketing has been teaching marketing since before it was an established discipline. Beginning in 1909, Wharton University began teaching what was then called “merchandising.”
Later, Wharton Marketing professor Paul Green would essentially create modern marketing. “Conjoint analysis” revolutionized modern marketing. It forms the groundwork for today’s multi-channel marketing approach and analysis.
Wharton Marketing has been at the forefront of marketing research since the beginning. They’re still very focused on research and methodologies. These are some of the hardest marketing disciplines to master.
3. Olin Business School at Washington University
Olin Business School is a dream come true for serious marketing students. Olin Business School offers a Ph.D. program in marketing. It’s essential for those looking to master the most demanding, cutting-edge marketing disciplines.
Ph.D. candidates at Olin Business School focus on advanced marketing disciplines. Specifically, disciplines like Marketing Science and Consumer Behavior.
These techniques can involve high-level math, which is difficult to learn on one’s own. They can also involve an advanced psychological understanding of consumers.
Olin Business School’s marketing program doesn’t just teach students by rote. Instead, you’ll learn the methodology of marketing. This teaches you to create your own frameworks for collecting and interpreting data.
This in and of itself makes Olin Business School such an essential program. Every marketing campaign is different. Boilerplate solutions quickly crumble.
You’ll have to come up with your own answers and your own questions. The marketing program teaches you how to allocate marketing resources. You’ll also learn how to make decisions based on the insights you find.
4. Bryant University
Marketing students at Bryant University focus on modern marketing techniques. Bryant University offers a good generalized marketing education.
Bryant University marketing students receive training in all of today’s marketing disciplines. Students receive training in Sales as well as marketing.
This comes in handy once you get out into the working world. The disconnect between sales and marketing teams is a common problem.
Marketing students at Bryant University learn how to translate their marketing insights. This lets the entire enterprise can learn from them and receive their benefits.
Bryant University’s marketing education isn’t restricted to the classroom, either.
Students have the opportunity to intern with major companies such as:
- Walt Disney Co.
- Time Inc.
- CBS Radio.
Bryant University’s a good pick for marketers looking for a comprehensive, general education
5. Miami AD School
Miami AD School combines traditional marketing education with modern educational innovations. Miami AD school offers marketing students the opportunity to customize their education.
They also allow numerous opportunities to put that education into practice. Miami AD specializes in industry collaboration and workplace engagement. They put you to work in some of the industry’s leading marketing firms. Exclusive internships like these are next-to-impossible to achieve on your own.
This innovative approach earns Miami AD international awards and recognition, year after year.
If you’d like to learn how Miami AD can help grow and benefit your marketing career, you can apply here.
The demand for marketing is only going to grow. Businesses need every available option to help them stand out in their industry. Attending a marketing college gives you everything you need to master the many moving parts of today’s marketing industry.
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