If you own a small business, you know how difficult it can be to stand out from the crowd. Competition is tighter than ever, and today, 50% of businesses don’t make it past their first five years. Only one-third of companies survive after ten years.
Luckily, as competition grows, the number of ways to help your brand stand out also grows. For many, social media for small business ends up being the magic ingredient.
Today we’re going to examine exactly how you can use social networking for small business to take your company to the next level. By the time you finish reading, you’ll have the knowledge you need to jumpstart your brand.
Read on to learn more.
Know Your Audience
Before you even think about creating a social media strategy, you first need to do who you’re attempting to connect with. If you haven’t already done so, take the time to create a target customer. Make sure to figure out the following:
- Your target customer’s age
- Their gender
- Their interests
- What sorts of content will appeal to them
Once you have answers to those sorts of questions, you can get to work deciding on a social media platform.
Don’t Worry About Being on Every Platform
Many brands make the mistake of trying to have a presence on every social media platform. While corporations and larger companies may need to do this, smaller businesses don’t.
Use the demographics of your target customer to determine a platform. For example, if you’re looking to connect with Gen Z, TikTok and Instagram are good choices. If your customers are middle-aged, Facebook is a good choice.
Create a Strategy
Once you decide on a platform, it’s time to devise a strategy. Are you looking to increase traffic to your site? Get people to sign up for a newsletter? Make sure to have a clear goal in mind.
If you have little to no experience crafting a social media strategy, don’t be afraid to get some help from the experts. We recommend working with KIOPI. Check out their site here: Kiopi.com.
Remember that one of the biggest appeals of social media is that it gives you a chance to interact with your customers. In addition to curating and sharing content, make a point to respond to questions, comments, and concerns.
Doing so helps personalize your brand and shows people that there are people behind the business!
Social Media for Small Business Made Easy
No matter what sort of company you have, expanding your online presence in a more effective way is never a bad idea. Use this guide to help you do that.
By following the tips mentioned, you’ll be able to make the most of social media for small business, helping your company grow in the process.
Are you looking to learn more about how to make the most of social media marketing? If you are, make sure to check out the rest of our site for more great content.