Rolex is an expensive brand, and their watches could cost you even millions of dollars. That may not be new to you, but the fact is only a few can afford to buy such. Hans Wilsdorf, the founder of Rolex, created an alternative brand that is more affordable in the name of Tudor.
It initially housed third-party movements in Rolex cases. The relationship between Tudor and Rolex has lent the sub-brand some serious credibility but the relationship trapped Tudor under the shadow of Rolex and thus stagnating in growth. The period between 1996 and 2013 saw the brand disappear in the US market.
But by 2012, Tudor’s release of Black Bay thrilled the tool watches enthusiasts, and onwards, the brand moved from the status of an “underdog” and continued to grow tremendously to what it is now.
This article focuses on some unique features of Tudor that have made the brand famous.
Every Tudor watch is operated mechanically. With the release of the North flag in 2015, Tudor has been offering in-house movements in most of their watches as others use modified ETA movements. The brand’s transparency on the base movements they use is admirable.
The rugged construction of Tudor
Even the dress ones, all Tudor watches, are sturdy. They are water-resistant to 100 meters and more. They also have highly regarded KIF anti-shock systems that replace the standard systems commonly used in ETA movements.
The precious metals are minimal.
One unique feature with this watch type is that Tudor doesn’t make its watches using precious metals like the mother company, safe for the two-tone models. The primary metal is steel, and on select models, you’ve bronze and carbon.
High-end bracelets and straps
Their bracelets are supple but robust with leather/ fabric straps donned with proprietary high-end offerings which cost over $100.
Their prices are reasonable.
As mentioned before, Rolex’s mother company was looking for a less costly alternative for Rolex, and thus it came up with Tudor. True to their objective, Tudor’s prices are almost at the maximum where Rolex prices begin. For instance, the most expensive is $7,000, which is a little low compared to the least Rolex watch price?
The Tudor watches are well built.
Like the elder sibling Rolex, Tudor is a vertically integrated manufacturer with skill, expertise, and machinery to create their products as they wish with exact specifications and standards. Having experts in-house has also made it possible for the brand to innovate and constantly push its quality a notch higher.
Although considered an entry-level type of watch, you’ll put on something, and someone thinks it’s your other version of Rolex.
Tudor is a trending brand.
Everyone is talking about Tudor, the great appearance, well-made and often with in-house movements available at affordable prices. The credibility of the brand amongst collectors and enthusiasts is excellent. The designs are also intoxicating in that you can get one for whatever purpose.
With Tudor, you have an affordable watch that still carries the status of Rolex and therefore makes you outstanding in your grooming. Always go for the original type from a reliable online collections shop.