The average response rate to leaflets is around 1%. While this isn’t very high, it is better than nothing!
How can you make this percentage higher though?
More interest means more customers and that’s exactly what you need.
If you want to learn how to design a leaflet, you’ve come to the right place! Check out some of the tips below to see how you can make the perfect leaflet to make a statement.
How to Design a Leaflet
While anyone can make a leaflet, making good leaflets is something a little more special. What can you do to improve your leaflets?
1. Be Specific
You need to know what you want your leaflet to say and how much information you want to provide the consumer.
Specific information is your friend here! Your goal and message need to be clear so that the consumer knows what you are trying to tell them.
You can have multiple goals, but you need to make it clear. When someone is able to understand something easily, it makes them more likely to be interested.
2. Have an Exciting Title
On a leaflet, the top three to four inches are meant to really stand out. This is the part that people will most often see first, so it needs to shout at them and tell them “you need to pick this up!”.
Make sure that you include your business, product, or service name in this area to ensure you are being clear about this as well.
A big part of this is the style you choose as well, which includes font, font size, and color.
3. Be Bold and Enticing
There are different things that you have to think about as you make your leaflet. The first thing to know is what you want it to say, but you also have to think about how it is going to look.
A leaflet can come in different sizes and shapes. It also can have different formats based on how you want it to fold up.
You’ll want to use photos, but only in ways that look appropriate and fit the message. Try to find high-quality images that are going to inspire the consumer.
Utilize easy to read and professional fonts, but don’t be afraid to play around with how you place the text in relation to images.
Remember that this is your leaflet and you can make it as creative as you’d like! Just avoid sacrificing your clarity and your readability to make this happen.
4. Be Concise
As you probably have realized, there isn’t a ton of space on a leaflet. This means that you can’t fit in all of the information you may want into it, but that’s okay!
You want to get your message across to consumers easily and too much information can actually make this more difficult. Stick to the high points and try to be as short and sweet as possible.
5. Consider Adding an Incentive
A lot of leaflets that people hold onto will tend to have discounts, special offers, or information they couldn’t find anywhere else.
Leaflet delivery dublin will allow you to get the leaflets to consumers easily, but it also helps you to reach a wider audience than you would otherwise. Having an incentive increases that reach even more.
This will help people feel more inclined to use your product or service, but it could also serve as a way to see who is picking up your leaflets.
6. Include a Call to Action (CTA)
Your pamphlet needs to inspire the consumer to do something. This could be visiting your store, buying your product online, or completing any other goal you may have.
You’ll want to include a map to your location, your contact information, your website, and possibly even your name for people to see. Social media profiles go a long way in today’s digital age as well, so don’t be afraid to add those as well.
Most often, this information is going to be on the back of your leaflet.
The CTA helps you know if your leaflet is effective, but it also gives you a chance to achieve your goal in a more specific way. It’s a win-win for you.
7. Have a Nice Presentation
The way the leaflet looks will tell the consumer a lot. You need to make a good first impression.
The style of the text, the photos you choose, and even the quality of paper are all things that people notice when they are looking at something like this.
There is nothing worse than grammar or spelling errors! Make sure you check and re-check your leaflets as you work on them.
8. Make Sure the Leaflet Will Print
Before you send your leaflets to print, you need to make sure that they will look the way you intend. Making a mistake here could mean you have to throw out all of the work so far and start again.
The first thing you have to focus on is setting your bleed and trim areas. Printing companies will typically require a certain amount of bleed and trim for a leaflet design to be printed.
The point of these extra areas is that your message, photos, or information won’t be cut off accidentally. Keep the important stuff in a safe area of the leaflet to ensure that it doesn’t unintentionally get snipped.
Ready to Get Started?
Now that you understand how to design a leaflet, it’s time to actually make it happen!
It can be exciting to put something out into the world and see how much impact it can have on your business.
If you’d like to find out more about ways to help your business, check out our website and see if there is something else you may be able to try.