Do you want to make sure your business is able to make as much money as you possibly can?
Of course you do! That is, of course, sort of the point of running a business in the first place.
But that doesn’t mean you shouldn’t consider offering something free to your customers every now and then. More specifically, you should think about giving something free to those who aren’t yet loyal customers of your business.
Here are ten benefits that will come along with providing new customers with a free product or service first before trying to sell them on anything else.
1. Introduces People to Your Business
Are you having a tough time drumming up interest in your business? Giving away something free is one of the most effective ways to introduce people to your business.
When people are given a free product or service from your business, they’ll be more inclined to look up information on your company. They’ll visit your website and see what you’re all about before putting your product or service to good use.
2. Lets People Try Out a Product or Service From Your Business
Your business might specialize in making the best product or providing the best service in the world. But what good is it going to be if people don’t buy it and test it out?
By handing out free products or extending free services, you’ll put your products and services in front of more people. They’ll get the opportunity to try them out for themselves to see how much they like them.
3. Gets People Hooked on Your Business’ Product or Service
With a little luck, people will do more than just test out your business’ product or service. They’ll also fall in love with it right from the start and be hooked on it.
They’ll come back to you, again and again, to buy your product or invest in your service after using it once for free. It’ll make the free item or service you gave away well worth it in the end.
4. Helps Spread the Word About Your Business
If someone receives a product or service from your company, they’re likely going to tell other people about it. Even if they haven’t used the product or service yet, there’s a decent chance they’ll talk to their family members and friends about whatever it is that you gave to them for free.
This will, in and of itself, help spread the word about your business. Your business name will be on the tips of everyone’s tongues before long.
5. Shows That You Believe in Your Business
You’re going to send a strong message to people when you give them something for free.
That message? “We believe in our business so much that we’re willing to bet on ourselves by handing out free products or services to our new customers.”
The message will come across loud and clear and will illustrate the belief you have in your business and the products or services you provide.
6. Allows You to Showcase Your Business’ Customer Service
Would you like to show new customers the kind of customer service that they’ll receive when they visit your business? Giving them something free will allow you to do it.
They’ll see the commitment your company has made to customer service. And they’ll be impressed when they witness that commitment in action, even when there isn’t a sale at stake.
7. Builds Up Your Business’ Online Reviews
When you’re trying to get a business off the ground, collecting as many positive online reviews as you can is important. It’ll send your business soaring to the top of search engine results pages and show people your products or services are worth buying.
It can be challenging gathering online reviews when your business is still small and relatively unknown, though. You can encourage people to leave your business reviews when you give things away for free.
8. Provides Your Business With Valuable Feedback on Products and Services
While one of the goals of giving out free stuff to new customers is to beef up your online reviews with lots of positive entries, a few negative ones might get thrown into the mix, too. Instead of crying over them, you can use them to improve the products and services you’re giving out for free.
Read through all the reviews that your business receives in the beginning and utilize them to make improvements to your business structure.
9. Improves Your Business’ SEO
When people search for a business like yours on Google, is your business one of the first ones that pops up? If not, you need to do something about that. Your search engine optimization, or SEO, is lacking.
You can beef up your SEO by generating more positive reviews for your business. But you can also do it by getting more write-ups that mention your company online.
You’re more likely to have news articles and blog posts written up on your business when you’re doing something as crazy as giving things out for free.
10. Increases Your Business Sales in the End
Increasing your sales is obviously the name of the game in the business world. And believe it or not, giving something free to new customers will help you do just that.
When more people know about your business and the products or services you have to offer, more people are going to buy them. That will lead to an uptick in sales in no time.
You might also want to give one of these pricing strategies a try when selling products and services at the start. They’re each designed to make new customers loyal to your company and bring in more money over time.
Giving Something Free to New Customers Can Pay Off in a Big Way
In theory, giving something free to new customers might seem like a huge waste of money. But as you’ve seen, there are too many benefits of doing it to ignore.
You can kickstart a new business and get it off to a terrific start by handing out free products or offering free services. It’ll show people that you’re in this for the long run and that you intend to turn them into believers in your business.
Read the in-depth articles on our blog for more tips and tricks that will help you run a successful business.