With the current market trends in 2020, the focus to increase customer engagement is more than ever, according to a study by Strongview. If a report from Chief Marketer is to be believed, around 87% of B2B marketers rely on email marketing to generate new business leads. Well, the stats say it all. Email marketing is the one-stop-solution to sustain and succeed in your business, especially in these critical times.
However, it’s not as easy as it may sound. Spray and pray marketing doesn’t work unless you are Aladdin and have a purple-coloured Ginnie. A study suggests that email marketing yields RoI as high as $51 against $1 of investment, thereby making it more crucial for your business’ survival and expansion. Well, you need not worry. We have compiled you a list of 12 best B2B email marketing examples to give a precise and proficient thought process for creating your email marketing campaign. So, let’s get started!
- Webflow
Source: Really Good Emails
Kicking off the list with the most critical thing we all need right now – support. This email from Webflow not only exhibits a compassionate side of the brand to extend help towards small business, but it also is a brilliant way to gain leads and eventual customers when the market bounces back, and revenue tends to flow in.
- Squarespace
This is another example from the web designing and hosting industry but with quite a different approach. In the email, Squarespace is addressing customer grievances in a relatively intuitive manner. If they couldn’t make their way out through their process, Squarespace still got them covered. Well, that’s an excellent way for customer retention. And, if you are motivated to design your own B2B email campaign, you might get some assistance from Mailchimp email experts, or you can even try Mailchimp email templates. They are really good at it.
Source: Really Good Emails
Well, need I say more? The tech giant has been churning out some of the most iconic marketing campaigns for a long time but they are still not refraining from email marketing. The example is more about customer education and awareness rather than direct sales. It would eventually attract customers once they are aware of the benefits of opportunities with the brand.
Source: Really Good Emails
- Harvard Business Review
Not an out-and-out B2B email, but hey, I couldn’t resist featuring it. Observe the clear communication in the email. I mean if you are not even into business, you might just listen to that podcast. That’s the power of effective communication. And it better be, since it’s coming out from Harvard! And yes, if you want to create such impactful emails, then Pardot email templates and Salesforce email templates might just be the thing you are looking for.
Source: Really Good Emails
- Hyped Marketing
Event emails are an integral part of B2B campaigns. And if you are planning to host one, then the email must be as good as the below-mentioned example from Hyped Marketing. Though an old example, it clearly delivers the information about the event and the purpose of it—all in a concise and precise manner.
Source: Really Good Emails
- InVision
While remote working has become the ‘new normal,’ the fight between service providers gets fierce. It’s imperative to educate the customers about how your product offers the best services, and that’s exactly what this email from InVision does. Their new product, Freehand helps teams collaborate in a remote working setup, and the brand is blowing the trumpet just right. Oh, I loved these aesthetics too.
Source: Really Good Emails
- Zillow
A well-executed newsletter from Zillow that covers all the important aspects of the desired information. Right from industry updates, to upcoming events, the email has it all. If you want to create such an email masterpiece, then Marketo Certified Associates are your best bet to get things rolling.
Source: Really Good Emails
- Greetabl
I mean, how can you not stop and gaze at such a beautifully designed email? Well, apart from the on-point aesthetics, the content is flawless too. The overall theme clearly communicates about the brand and their professional gifting services. A meticulously crafted B2B email – this one is going in my archives!
Source: Really Good Emails
- LiveChat
Moving from gifting to productivity, and we have this seamless newsletter form LiveChat. Have a look at the color-coded section to differentiate the messaging. Most importantly, it ticks the right boxes of having loud and clear CTAs, to-the-point content, and a well-defined placement. Have a look for yourself.
Source: Really Good Emails
- Hootsuite
Observe how Hootsuite has leveraged the logos of the social media platforms to set things straight right from the moment you have the first glance. The overall appeal of the email goes with the brand and the messaging of connecting your brand with various social media accounts.
Source: Really Good Emails
Wrapping Up
As I said in the beginning, B2B email marketing is one of the most effective and efficient ways to grow your business, but if you keep on sending the emails as per the same template you used last year, it’s not going to work. Changing times have altered customer mindset and expectations, and hence your email strategy needs to evolve too.
Author Bio
Kevin, the Head of Marketing at Email Uplers – one of the fastest growing custom email design and coding companies, specializes in crafting beautiful email templates, PSD to HTML email conversion and free HTML Email Templates. He loves gadgets, bikes, jazz, and breathes email marketing. He is a brand magician who loves to engage & share insights with fellow marketers.