Pay Per Click (PPC) is the best digital marketing campaign to launch for your business. It is one of the most cost-effective advertising methods that will drive customers to your page and boost your sales. Although, it simply works by allowing advertisers to post ads and charges per click, still, it will only work successfully if, and only if, it is done right.
Thus, hiring a PPC marketing expert to handle your advertising campaign is the right thing to do. Referring to the PPC management gurus at Digital Logic, they offer advice on how to pick the right PPC expert seeing as many agencies, unfortunately, will set your campaign on autopilot, without analyzing, experimenting, nor making any adjustments to your campaign.
If you want to be more hands-on in handling your ad campaign, here are 5 essential questions to ask a PPC marketing expert to improve your campaign.
There is no right or wrong; however, a PPC expert will give you an average budget to set. Make sure you are not under budgeting your advertising campaign, or else you will sacrifice many opportunities that this marketing tool has to offer. Nevertheless, setting high budgets can also ruin your campaign and have a negative impact on customers. Experts will offer you the PPC budget spent by businesses similar to yours. Although it may vary tremendously, still it will show you a rough figure to start setting your budget.
The fact is, true success is when your return of investments (ROI) numbers increase. However, PPC experts can help you with how to count clicks and conversions, and match them later to actual customers who have made a transaction in your business and affected your ROI.
Choosing the right keywords is the most critical part of the process. It’s what can lead your campaign to a true success or a failure. PPC marketing experts will advise you to consider your target market age, demographic, and the keywords they might use to look for your product or service.
There are a number of things that will affect your quality score, such as your click through rate, keyword relevancy, quality and relevance of landing pages, etc. The quality score system ranges from 1 to 10; it will show you the ads rank and click cost. Experts will help you improve and idealize your PPC campaign to always stay in the highest quality score as possible.
PPC results will fluctuate just as the stock market does; thus, PPC experts will conduct analysis on a daily or weekly basis. Analyzing the ad’s effectiveness will help you make changes to your ads, which is the key factor in improving your campaign.
PPC is an ongoing advertising tool that is changing and evolving with time. Therefore, asking the right questions to a PPC marketing expert will benefit your campaign, especially if it is your first time using it. Knowing what to expect from the budget you invest in a PPC marketing campaign will ensure you get the results you are looking for in the long run.