Marketing is a widely dynamic field. So much so that it’s not uncommon for seasoned marketers to feel a bit lost in the maze that is marketing.
With new marketing tools and strategies coming into the market every other day, it might be hard to figure out which ones to adopt.
1. Relationship Marketing Platforms
A good relationship marketing platform focuses on customer satisfaction and retention.
At times, businesses put more effort into client acquisition rather than client retention. This is the wrong way to go about it.
Acquiring new customers costs five times more than retaining existing ones. The ROI is significantly higher as well. Relationship marketing platforms allow you to do just that.
2. Web Analytics Tools
Business websites were once a nice thing to have. Now, they are a necessity.
However, having a great website is not nearly enough. You also need to collect metrics of the site’s usage and site traffic. This information can help you target your audience better.
a tool like Google Analytics is free and helps you track numbers and preferred content. This tool will also direct you towards the specific marketing tactics that deliver optimal results.
3. Marketing Automation Software
There are numerous stages a prospective customer goes through, from when they learn of your services to when they make a purchase.
As a marketer, you need to not only track movement but remain responsive to buyer behavior at every phase. Marketing automation software makes this possible.
With the hits you get from this, you are better able to create demographic-based nurture tracks for more action. You can also track activities to understand how visitors interact with your business.
4. Email Marketing Tools
While rather traditional, email marketing remains an effective, cost-effective marketing strategy whose ROI can go as high as 3,800%.
This strategy also compliments other marketing efforts, such as social media marketing.
A major challenge with email marketing is creating visually appealing emails. A good email marketing tool solves this problem and enables you to send numerous emails spontaneously.
Small businesses can benefit from free emailing tools as they work toward purchasing premium services.
5. SEO Tools
In the world of content marketing, the value of Search Engine Optimization cannot be overemphasized.
Good SEO improves your search engine rankings making your business easier to find. The easier you are to find, the more opportunities for conversion you get.
SEO tools help with several processes, including content optimization, keyword research, and checking rankings.
While this list is by no means exhaustive, it provides the foundational tools you should have in your marketing arsenal. If you are a new business, use them as a starting point to grow and widen your marketing strategy.