The digital age has made entrepreneurship a most lucrative career path. We’re living in a time where most people can just turn to the internet to buy everything from their gadgets, clothes, hair products, and grocery items.
Online sellers, such as those who own ecommerce businesses, understand that to earn more, you’ve got to give more. Giving more doesn’t necessarily mean offering more discounts or products, although it certainly won’t hurt to try. It’s about giving more priority to users in their shopping experience.
Regardless of how good your products are or impressive the range, customers won’t stay on your site if the user interface, or UI, isn’t up to par. In this post, we put the spotlight on the importance of good UI to give you quality results in your ecommerce business.
To fully understand what UI is, we need to touch what UX is, as well. For this, many experts use the restaurant analogy: “UI is the table, plate, chair, glass, and utensils. UX covers everything from the food to the service, lighting, parking, and music.”
In short, UI refers to the user-facing application or visual design that lets a user interact with it.
Understanding how UI can be used to improve customer loyalty and strengthen sales is crucial, especially when starting your own ecommerce business.
Below are justifications why you should focus on creating outstanding UI for your own ecommerce site.
Creating a strong brand is an important aspect in building a successful business. If a customer enjoys interacting with your site, they’re more likely to share it with their friends. This, in turn, creates a strong impression on your site’s visitors and allows them to easily come back to do business with you.
2. Enhances customer confidence
No one likes having a hard time navigating around a website or clunky application. An ecommerce website should be easy to use, have helpful navigation buttons, and the right amount of information.
3. Increases customer conversion
Great UI captures a customer’s attention long enough for them to complete a purchase, which leads to better monetization for your ecommerce site.
Keep in mind, however, that every business is competing for better UI. This means that if you’re just starting your ecommerce store and not optimizing your UI for better customer experience, you’re already falling behind.
Another fantastic benefit of having great UI is that it lets your audience navigate intuitively around your site and find exactly what they’re looking for.
Better site navigation should speed up the buying process. Depending on how you structure your site, you may also implement several cross-selling and upselling strategies to increase the average checkout price.
5. Optimizes content for mobile devices
The sheer volume of people who are using mobile to search and shop should make mobile optimization a must-have for businesses that have any kind of online presence.
When we consider that 52% of worldwide search is now done with mobile devices, it’s easy to see how your ecommerce site should also focus on mobile optimization.
Usability is the foundation of a great UI experience and can go a long way to provide customers with an exceptional experience. Letting audiences interact with your website seamlessly in this era of a UI-driven age should be one of the main focus of your business, which will inevitably lead to more profits, more exposure, and more growth for your store.