Once upon a time, a professional headshot was only something that top executives deemed as necessary.
That’s not the case any longer. Today’s media-driven world has made a great headshot not just a luxury, but rather an essential.
So, you need a headshot that showcases your personality and reflects who you are. Here’s why.
1. It’s Going to Be Your First Impression
The marketplace is driven by the internet. Viewers make snap decisions based on the images they see on websites and social media.
That means that the first impression you make on someone is very likely not going to be in person. Rather, it’s going to be made through your headshot somewhere on the internet. So you’ve got seven seconds to make it count.
2. It Conveys Professionalism
If you’re searching for new clients and investors, you’re going to fare much better with a professional headshot than the one you had your friend take at a barbecue last year. They’re far more likely to agree to that first meeting with you appear professional.
Having a great headshot will also support and enhance your skills and experience on your LinkedIn profile. Be sure to dress as you would in your work environment. For example, if you’re a doctor or nurse, wear your lab coat. Or if you’re a business executive, wear a suit.
If you have more flexibility with your clothing choices, lean toward colors that are flattering to your skin tone and hair color.
3. It’s an Investment in Your Personal Brand
Ideally, a professional headshot presents you in a way that elevates your brand. It shows you in the light you want prospective clients to see you.
While you may be able to have a friend take your headshot, it’s always a good idea to invest in having professionals handle this. For instance, the pros at a studio like CV Pics Studios know precisely how to position you, choose the most appropriate backdrop, and utilize lighting in order to get the best shot possible.
4. It Serves as a Reminder
If you’re taking the time and energy to present yourself at a conference or business function in the most professional manner, then having a headshot that replicates that is going help business contacts who met you remember who you are. Think of it as a cue to get them to accept your “follow” or “friend” requests.
Be sure to stay current with your headshot though. If your current headshot becomes outdated and no longer reflects how you look now, there will be a disconnect. It will also convey a certain amount of disingenuousness.
5. It’s Useful in So Many Situations
You’ll certainly use a professional headshot on your LinkedIn page. But it’s great for every other platform too. You can also use it on your email account and signature, your personal website, your company bio, and even in guest posts and bylines.
Bottom line? A headshot is extremely useful.
Put Yourself Out There With a Professional Headshot
Having a professional headshot will help you go the distance in establishing yourself as a professional, making important connections, getting new clients/customers, and forwarding your brand.
You really can’t afford NOT to have one!
And for more great articles that will help you grow your company, keep checking back with our business blog.