Did you know that 96% of people who need legal advice start their search online via a search engine? A law firm website can raise brand awareness and result in new clients, but only if your website is built effectively.
Here are 5 tips for making sure your website is the high-performing marketing tool your law firm deserves.
Use A Clean And Simple Design
A common practice with great websites for attorneys is to use a clean and simple design. A clean design is timeless, fast and easy to navigate.
To create a simple design, use the following:
- White space
- Easy navigation
- Clear calls to action
- Visual hierarchy
- User-friendly interface
- Mobile-friendly design
This assures your visitors are taking the actions you want them to take because you have removed all unnecessary elements and all distractions.
Make It Easy For Potential Clients To Contact You
How many times have you visited law websites and could not find contact information? It’s a frustrating problem and more common than you think. 51% of people consider contact information to be the most important missing element from a company website.
At a minimum, your contact information should be in the following places on your website:
- On the top of every page of your website
- On the bottom on every page of your website
- On your “Contact” and/or “About” pages
By adding your contact information, you can avoid missing out on potential clients who want to work with you.
Give Visitors A Reason to Stay
Your website is a marketing tool for your business, so why not make the most of it? Generally speaking, you have less than a few seconds to impress a visitor and convince them to browse your site.
You can convince them by:
- Clearly stating your specialty and who you serve
- Showcasing your credibility
- Highlighting client testimonials
- Telling your story with an engaging “About” page
By implementing these elements, you’ll give potential clients a reason to want to work with you.
Create A Blogging Strategy
Think your blog isn’t important? Think again.
On average, blogging for your business brings in 97% more links than companies who do not use this important marketing strategy.
The best legal websites utilize blogging to provide value to visitors, raise brand awareness and encourage trust in potential clients. Your blog does not have to be updated daily, or even weekly. Consistency is key. Create an editorial calendar, stick with it and you will see results.
Implement Search Engine Optimization (SEO)
You could have the best website with all of the essential elements but if no one can find your website, it’s all for nothing.
Implementing SEO is perhaps one of the most important parts of building your law firm website. Even basic SEO ensures your website is found through search engines and brings in organic traffic.
All the best websites for lawyers have SEO incorporated into their website design and content.
Creating An Effective Law Firm Website: The Bottom Line
By using clean design, clear contact information, giving your potential clients a reason to stay on your site, using content marketing and implementing SEO, you will have an effective law firm website that helps you attract clients and grow a successful business.
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