If you’re launching a CBD gummies business, then you are going to need a top-notch website. The CBD industry is saturated with companies all competing for similar audiences, but your website can help you stand out.
Your website is the face of your brand. Your social media accounts and other online (or in-person) efforts are all intended to drive people to your website to make a purchase. That being said, your website should reflect what you want people to associate your brand with, which should be qualities like professionalism, quality, trustworthiness, reliability, and more. As Entrepreneur notes, some CBD companies are better than others, so here are a few tips for designing your website.
Comply with legal regulations
Epidiolex is the only brand of CBD that the FDA has approved. As such, you cannot claim that your products are medicinal in any way—you can educate people about the qualities of CBD online, but you can never say that your products offer any health benefits until the FDA says otherwise. Truthfully, much more research regarding CBD is necessary; the evidence we do have is limited and anecdotal. So, for the time being, claiming that your products can be used for medicinal purposes is legally unsupported.
You can, however, share testimonials from customers. Did a customer write an excellent review about how your CBD gummies alleviated their pain or anxiety? Then make a special place for such comments on your website. With the CBD landscape so unpredictable and unregulated, consumers look for positive and non-fabricated testimonials to serve as evidence that your products are effective.
Make it official
When shopping online, do you trust websites that look like amateurs made them in a hurry? Probably not. If you want to establish yourself as a legitimate business, then your website needs to represent that. Make sure your site is easily navigatable, detailed, and aesthetically pleasing. In addition, make sure your site is secure with HTTPS instead of only HTTP (this reduces the potential for theft).
Cater to your audience as well. As tempting as it is, you cannot appeal to everyone, and you’ll waste your time trying to do that. Instead, focus on a niche audience that you can engage with more closely. Do you want to focus on people with anxiety? Elderly individuals? Do you want to offer discounts to veterans, people living in poverty, and people with disabilities? The better you know your audience, the better you can connect with them.
Mention your details
Don’t let customers exit your website with questions. How much do you charge for shipping? How long should products take to arrive? Do you have any payment restrictions people should be aware of? Also, make it easy to find your contact information, like your email address, physical address, and phone number.
Besides the details any business should include on its website, you should be completely transparent with site visitors. The CBD industry is risky because you don’t always know if the product you are buying is legitimate, if it contains more or less CBD than labeled, or even worse, if it contains dangerous toxins. Be honest about where your hemp comes from and what your extraction processes are.
Show off your COAs
On a related note, flaunt your Certificates of Analysis. Any business that produces CBD oil or CBD gummies—like Verma Farms—should be sending its products to third-party laboratories for testing. These labs will analyze your products for purity and potency, double-checking for the presence of any impurities or other substances that should not be there. If the results aren’t clean, you need to try making the product again with better methods. If the results say your products are safe, then you are ready to sell them. Labs will provide you with written COAs that you can publish on your website for customers who want to read them. You should always post these results, it is the ethical thing to do, and CBD consumers have learned to look for them.
Keep SEO in mind
Pay attention to SEO when designing your website. Paid advertising on social media is complicated, so you will boost your chances of appearing on search engines if you create a blog that offers educational resources, industry updates, and other information about CBD and your brand. Update your blog regularly, and even if you cannot use paid advertising, you can still create compelling content and share it on your social media accounts.
The CBD industry can be challenging to navigate for consumers, so make it easier for them by going above and beyond when it comes to product quality, transparency, and your website.