Believe it or not, your product labeling is your way to communicate your sales message to your customer. Using the right product label design is vital to make your product stand out from your competitors. You may think only experts can create the right design for your brand, but that’s far from the truth.
You can design the best label to separate your product from your competitors and boost your sales. Don’t know how to design a label?
We’ve got you covered. Here are the 5 best-kept secrets to designing a great label to make your product stand out from your competitors.
1. Focus on Creating Clean Designs
While your product might’ve many advantages, you shouldn’t showcase them all on your labeling. If you’re unsure where to start, you should put yourself in your customer base shoes. What solutions do they need?
Why are customers buying your product? An example is how an eco-friendly cleaning product brands focus on highlighting features such as the ingredients, non-toxicity, its organic nature, among other details. Sometimes less is more and product labeling isn’t an exception to this rule.
2. Try Your Best to Stand Out from the Competition
Believe it or not, your product labeling is an easy way to stand out from your competitors. Before sitting down to design your labels, you should visit a retailer and take a look at the aisles from your brand category.
Consider the similarities between the labels on the shelves and how you can make your brand grab the attention of your customer base. Often, it can be as easy as using out of the box packaging or the right color palette.
3. Always Include Company Contact Information
You may think this tip is obvious, but most companies forget to include their contact information in their labels. Address, phone number, email, and website are some of the typical details you shouldn’t forget when designing your product labels.
You should also consider adding your social media pages to your labels. This information will motivate consumers to provide feedback and help you build a community around your brand.
4. Keep Label Design Consistent Throughout Your Brand
You may think product labels should be different for every product you create. While this theory may be true in part, your label design should be consistent enough that everyone knows all products are from the same brand. Using the same color palette and logo for all your products are easy ways to maintain label design consistency.
5. Use High-Quality Custom Labeling
You may be focusing on creating the highest quality product to turn your brand into a top dog in your industry. However, you shouldn’t underestimate the importance of using high-quality custom labeling for your products.
Your label is the face of your brand. If you use subpar quality labels, your product will look cheap instead of an industry contender. Stop thinking twice about it and make custom labels for your products today to take your brand to the next level.
Can You Create the Best Product Label Design for Your Brand?
You can create the perfect labeling to make your brand stand out. It will all come down to thinking outside of the box when it comes to product label design. Focus on what makes your customers tick and the competition in your brand category.
It may seem difficult, but we’re confident you’ll design the perfect label if you apply our best-kept secrets to make your brand stand out.
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