Statistics show that 76% of adults in the U.S. shop online. Don’t let those large numbers trick you into thinking you can just open an online shop and get plenty of business. Consumers want a positive online shopping experience from brands they can trust.
Constantly improving your online customer experience helps you reach new customers and build loyalty with your existing customers. That turns into increased sales for your company.
Keep reading for five tips on how to improve the customer experience for your online store.
1. Improve the Look and Ease of Navigation
You’ll lose customers before they complete the transaction if your website is slow, unattractive, or difficult to navigate. Optimizing your site speed so it loads instantly can be one of the best things to do to improve the customer experience and increase sales. People will go to a competitor if your site is slow to load.
Organize your products in a logical way with easy navigation. This makes the shopping experience less stressful, allowing customers to find what they want quickly.
Include clear, high-quality images of all of your products from multiple angles. Consumers want a clear idea of what the product is, how it looks, and how good it is before buying online.
2. Personalize the Experience
A personalized shopping experience is important to consumers with 80% of people being more likely to buy from a brand that personalizes the shopping experience. Recommending new products based on past purchases or browsing history is one example. Letting customers easily reorder things they’ve purchased and sending emails with personalized offers can also help.
3. Build Relationships With Customers
Hooking customers with strong branding and a connection with your company’s story can encourage repeat purchases. You might feature an about you page that shares personal information about you or highlights your staff members.
Social media lets you interact with customers and build relationships. Those platforms let you naturally promote your online store after you build trust with your followers.
Social proof can also help build trust with potential customers. You might share social media posts your satisfied customers make about your brand or share testimonials from previous customers.
4. Make Checkout Simple
A complicated checkout process could cause consumers to become frustrated and abandon their online shopping carts. Even if they finish the purchase, they might not return for future shopping needs.
Limit the number of steps required to complete the checkout process. Using integrated payment processing lets your customers pay for their purchases quickly and easily.
5. Nail the Shipping
Having multiple shipping options lets your customers choose something that works for them. Cost-conscious customers might prefer slower options to save money or free shipping. Some customers prefer to pay more for expedited shipping.
Once a consumer places the order, they want to get the item quickly. Make the shipping process more appealing by sending automatic shipping updates when the order is shipped. Regular shipping updates also keep your customers happy.
Package your products well to protect them during shipping. Pretty and effective packaging makes a positive impression on your customers.
Improve Your Online Shopping Experience
With an improved online shopping experience, you encourage consumers to buy more and come back to your shop. Little things can make the biggest positive impressions for consumers.
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