Launching an email marketing campaign is one of the most cost-effective and proven ways to not only recruit new customers, but also to retain your existing valued clients. Here are a few things to keep in mind about how to create an email marketing campaign that truly works.
Importance of a Mobile App:
When you send your email, you need to assume that many people will be opening it and reading it on their smartphone. For this reason, it is important that you also deploy a compatible mobile app to accompany the email. This will make it easier for your readers to immediately gather more information and further engage with your product or service.
Pros and Cons of an Email Campaign:
Before you begin your next marketing and promotional campaign, you need to consider your goals. This will help to provide direction with the content of your email copy. While an email campaign is able to put your message in front of a significant amount of people at little cost, you need to understand that this will not be successful if they are not actually opening the email and taking the next recommended steps.
How Does it Affect Customers?
According to Kajabi, “Every email you send your list is an opportunity to build a relationship with each person.” Make the most out of this opportunity by using your emails to engage and encourage these relationships so that you can continue to build your client base. By establishing yourself as the leader in your industry with valuable content, your potential targets will always have you top of mind for all of their needs.
How Does it Affect Sales?
When looking at how to create an email marketing campaign, you need to have measurable metrics that you can employ to track the success of your efforts. The most obvious metric is to track how the campaign initiatives affect your overall sales. You can also track through engagement and clicks. This will help you to discern what works and what you may need to overhaul.
Best Time to Send the Email:
One primary rule about how to create an email marketing campaign is to aim to launch your message when it is most likely to be opened. This means avoiding weekends or other times when it may just be deleted. Research has shown that Tuesday, Wednesday, and Thursday mid-morning is the best time to send your emails to reach the most eyeballs.
Components to Include in the Email:
Start your email with a personalized message that makes the recipient feel understood and valued. The email also needs to provide information that they cannot get anywhere else. This will differentiate yourself from the rest of the emails that they receive daily. Be sure to include a call to action at the end of your email.
Considering these important points will help you learn how to create an email marketing campaign that delivers big results.