Attractive young man working in a call center with his colleagues
Did you know that 60% of marketing managers of Fortune 500 companies swear by telemarketing, claiming it’s “very effective” for generating leads and increasing reach? That’s right, in the digital age, businesses still use telemarketing to generate new leads and increase brand awareness.
With the growth of digital marketing techniques, most businesses have tossed telemarketing to the back burner. Plus, it’s always getting a bad wrap from consumers getting inundated with telemarketing calls. This leaves many business owners wondering whether hiring a telemarketer for their business is a sound investment.
To show you that it still is, we’ll be highlighting a couple of benefits of hiring a telemarketer for your business.
1. Cost-Effective
Telemarketing is one of the most cost-effective marketing techniques for businesses large and small. All you need is basic communication equipment and a well-trained and experienced telemarketer. This is a lot cheaper than most other types of marketing that require a lot of money for infrastructure and skilled workers.
2. Super Flexible
Telemarketing involves a lot more than just telling prospects about your latest products or offers. Aside from promoting products, you can use it to generate new leads and even conduct surveys over the phone. A single telemarketer can juggle marketing and also help improve customer relations.
3. Boosts Sales
The greatest advantage of hiring a telemarketer is that they help boost sales. They directly connect customers to your business so you can give your value proposition. If the prospective customer has any questions, they can ask the telemarketer and get instant answers.
What’s more, the feedback the telemarketer gets through conversing with customers will be crucial in understanding your customers’ expectations. You can then devise a strategy to meet these expectations in order to increase sales.
4. Expand Your Business’ Reach
You can use telemarketers to reach prospective customers hundreds of miles away from your business location. That way, you can expand your business’s reach without setting up an actual store in that specific location. This means that you don’t have to pay for travel or set-up costs to grow your business.
Plus, finding a proficient telemarketer is a cakewalk thanks to the internet. Sites like https://freeup.net/hire/telemarketing/ have hundreds of telemarketers eager to offer you their telemarketing service.
5. Improves Customer Relations
A good telemarketer will go above and beyond to establish a good rapport with your customers. Once they have built trust, they can then upsell or cross-sell products and services to them. In turn, this strengthens customer relationships, making them more loyal to your brand.
6. Helps Gather Market Intelligence
A good telemarketer will also help you gather market intelligence that will be crucial for making sound business decisions. Through the conversations they have with customers, telemarketers can learn about customer trends, preferences, and needs. They can then relay this information back to you so you can better tailor your products and services.
Hire a Telemarketer Today
So what are you waiting for? Hire a telemarketer today and experience these and many more benefits. Remember, if one isn’t enough, you can always hire another one for even better results.
For more insightful content, be sure to check out the other posts on the site.