Social media is a powerful tool that thousands of companies successfully leverage every day to drive sales. But social media is also a multifaceted tool; it can be used in different ways, and some businesses do an exceptional job of utilizing its unique capabilities. These are six businesses using social media in unique ways to increase their sales.
1. GhostBed: Positive Reviews
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GhostBed presents an ideal lesson for companies who want to use influencer marketing to promote their brands. GhostBed is a mattress company that featured an unboxing, among other influencer content, to advertise its products. The enterprise has also leveraged thousands of positive reviews to its advantage, proudly showcasing customers’ positive feedback and the company’s unique technology across its various channels.
2. Casper: Humor
Casper is another mattress brand to emulate when it comes to social media use. Namely, this company does something that’s challenging to do effectively: Using humor in a way that naturally aligns with the brand’s voice. Also unique to this company is its focus on the end effect of its products (sleep) rather than solely on the mattresses they sell.
3. Zappos: Customer Support
Zappos successfully leverages social media to underline some of the shoe company’s biggest advantages — namely, customer service. The business offers a 365-day money back guarantee and perks like free shipping, which are facts you can learn about after browsing the company’s social media channels for a few minutes. Zappos’ accounts also do a fantastic job of engaging with users, which underlines their focus on customer care.
4. Taco Bell: A Genuine Voice
Taco Bell is another example of a company that successfully pulls off humor using a unique voice. The fast-food chain not only does this by posting funny original content, but by also engaging with users whenever the company is tagged. Taco Bell also does a good job of using influencer marketing, engaging with celebrities and responding to customers’ concerns online.
5. GoPro: User-Generated Content
GoPro stands out among companies for its ability to capture user-generated content. Essentially, customers create advertisements for the company by publishing videos and photos on their individual channels.
The company retweeting or sharing that content encourages other people to use their GoPro cameras, as the business’s followers are excited at the prospect of having their content featured in front of GoPro’s millions of followers. It also helps build a community of individuals going on adventures using GoPro’s cameras.
6. American Express: Community Resources
American Express is a fantastic example of using social media to build community resources. More specifically, the company has recognized that many people who use their services are entrepreneurs. So, American Express created Open Forum — a community website where customers can find business advice from thought leaders and experts.
Social media is an incredible tool, but it can be difficult to know the best way to use it. Whether you simply want more followers or run a company account and want to boost your engagement, there are hundreds of businesses — including the six listed above — you can turn to for inspiration.
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