Did you know that 91% of American consumers between 18 and 34 years trust online reviews as they would personal recommendations? Lack of reviews and poor reviews can be detrimental to your business. Unfortunately, customers hardly remember to leave reviews even when the service was exemplary.
If you want to get more reviews for your business, you need to be proactive. The process can be daunting, but the results are worth the sacrifice. Keep reading some of the top ways to get more reviews for your business.
1. Request for Reviews
Your customers hardly know the importance of leaving reviews. You can prompt them to leave reviews through email newsletters, product pages, and websites. You’d be surprised at the number of people who will be willing to review your business!
It would be best to send email requests as soon as buyers purchase an item. Asking for the product review or overall review on the customer service soon after the transaction is preferable. Inform your clients that the reviews are crucial.
When you resolve any customers’ queries, ask for reviews. You can also request customers who complement your services, either in person or phone, to leave online reviews. Personalize the message and use a warm tone if you want to get more reviews from your customers.
2. Make It Easy for Customers to Leave Reviews
If you have been wondering how to get online reviews, consider making it easier for your customers to leave reviews. Your customers don’t gain anything from reviewing your business; therefore, they won’t go out of their way trying to look for a place to leave reviews on your site.
It would be best to put direct links on your website or emails showing clients how to review your business. The review system should be user-friendly and easy for customers who aren’t tech-savvy. Don’t include multiple steps or detailed instructions as they discourage a customer from writing a review.
It would also be great to make it possible for customers to review your business through their mobile phones. When the review process is convenient and hassle-free for your customer, you’ll get more reviews effortlessly.
3. Respond to Reviews
Business owners who don’t know how to get more Yelp reviews miss out on plenty of opportunities. With Yelp, asking for reviews is not an option as the site has a policy against it. You can get more reviews on Yelp by responding to reviews, which will encourage other customers to leave their reviews.
It is crucial to monitor your reviews often to learn what people are saying about your brand. Thank customers who take their time to provide feedback. Let your customers know that you value their opinion.
Timely responses show that you care about your customers’ feelings. It will instill trust in your products, leading to more customer loyalty.
4. Handle Negative Reviews Correctly
As you learn how to get more Google reviews, you need to familiarize yourself with handling the reviews, whether negative or positive. Customers can leave negative reviews depending on how they found your brand. How do you handle the negative comments to get more reviews in the future?
It’s tempting to delete the reviews hoping that other potential customers won’t be deterred from buying. Yet, deleting reviews or failure to respond to negative reviews can be disastrous to your online business. Handling negative reviews correctly gives you more opportunities to market your brand and instill confidence and trust in your target market.
When you encounter a negative review, reach out to the customer for a personalized response. If possible, rectify the situation and follow up to ensure that a client is satisfied. It won’t be surprising for such customers to retract their negative reviews for a more favorable rating!
5. Send Follow-Up Emails
With an ROI of 122%, email continues to rank highly in digital marketing. If you want to know how to get good reviews fast, consider sending email follow-ups to your customers. The response rate with this approach is considerably high, making emails among the best avenues for getting reviews.
You can try to send the email to follow up within the week of purchases. Chances are that customers will still be elated for over the product quality and customer service. Don’t wait for too long as customers might have moved on to the next ‘buzz.’
Emails newsletters or request for reviews can end up marked as spam if you’re not keen on some aspects. Ensure that your email title and content don’t contain spammy words such as ‘Win Today!’ and ‘Buy Now!’, among others. Customers who get emails will be more than delighted to review your products.
6. Give Incentives to Get More Reviews
Rewarding your customers for reviews can be a great strategy, especially in your business’s initial stages. Incentives such as loyalty programs, discounts, and coupons can encourage your customers to write reviews. More importantly, they promote repeat purchases.
You can also have monthly prices to ensure that customers are consistent in providing feedback. Have coupons for customers who share your offerings on social media. Rewarding your top reviewers is another excellent way of encouraging more people to share their experience with your brand.
While at it, check if the third-party reviews websites have their reservations when rewarding customers for more review. Sites such as Yelp doesn’t allow incentivizing online reviews, and breaking this rule might hurt your Yelp rating.
Learning How to Get More Reviews Is a Concern for Many Businesses
The surge in online shopping has increased the importance of online reviews. Many businesses are hoping to get more reviews, which is a great way to increase their online visibility. Once you know how to get business reviews, your traffic and conversion will improve.
If you have been selling quality products and practicing exceptional customer service, getting online reviews won’t be hard. You’ll only have to remind your customers to leave reviews as some wouldn’t know if their reviews are beneficial.
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