Is your law firm struggling to get traffic from search engines? If so, then you need a quick way to push your page up the rankings, before your competitors do it instead. You need to understand the benefits of search engine optimization (SEO).
While it may seem daunting, a little SEO work can reap huge rewards. Read on for our eight must-know benefits of SEO services for lawyers.
1. Establish Market Position
The higher up the search engine rankings you are, the more established your law firm becomes. One of the benefits of SEO for lawyers is that people tend to view higher-ranking pages as more trustworthy and authoritative, which transfers to a better market position for you.
2. Return on Investment
When starting out, SEO can seem like a lot of hard work. However, once you get into the habit of embedding SEO in all your online activities it takes very little time. As this starts to bring you free, high-quality traffic, it is getting you leads for very little cost.
3. Higher Quality Traffic
When people use search engines, they are often seeking an answer to a problem or a service to fix it. In your case, this is legal advice. This means you benefit from higher-quality traffic than other advertising methods, as the searcher is already looking for assistance.
4. Evergreen Traffic
One more advantage of SEO for attorneys is that traffic will remain evergreen. If you stop paying for a marketing campaign, the leads from that soon dry up. With SEO, as long as you keep investing small amounts of time on your website the steps you have taken will always attract potential clients.
5. Improves Local Rankings
While it is great to attract larger, global clients, for many lawyers local business is their mainstay. Improving SEO can also help to improve visibility on sites such as Google My Business. This is because link signals are one of the top factors influencing local map listings.
6. Increased Social Activity
If you are creating valuable content, this form of SEO for lawyers works in two great ways when shared on social media. Firstly, it brings traffic from those sites that are reading the shared article. Secondly, it creates extra links to your content that help push up your SEO score.
7. Competitive Advantage
SEO for law firms can give them a huge advantage over others who are not doing SEO or practice it badly. In fact, with the correct keywords, you can begin to rank for queries they do not. As your SEO strength grows, you will find that you are locking them out of certain practice areas and taking the share of leads for yourself.
8. SEO Services for Lawyers Build Brand Authority
Even when leads do not convert, law firm SEO means your brand authority is always building. By being featured on the higher pages, people are viewing your brand as an authoritative source recognized by Google. It may not bring instant leads but it will help in the long term.
Running a law firm is a busy job, so it is unlikely you have time to do this yourself. Make sure you find a strong, reputable firm that provides SEO services for lawyers and ask for an assessment. They can begin to implement SEO on your website immediately.
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