Making a logo that reflects the business and stands out on the shelf is a difficult task these days as a number of brands are becoming more creative in order to stand out. But could this be damaging the effect of their logos in the long term? With simple logos such as Coca-Cola and Pepsi often being remembered the most, could it be the simple choice of a logo that will get you the furthest? In this article, we have compiled a list of 8 key factors that you need to remember in order to make the perfect logo.
Keep It, Super Simple
When looking to make a logo it is important to keep it as simple as possible. Though it may seem like a boring logo at first, this is a sure-fire way of your logo being memorable. The simpler the logo is, the more likely people are to remember it. Therefore, keep it simple and make it stand out with your choice of colour.
The brighter the colours are, the more likely you are to be remembered by your audience. This is evident in logos such as McDonalds and Pepsi as they use complementary colours that are bright in order to stand out. Though it can take careful planning to perfectly match the colour scheme, this will benefit the business in the future as it will ensure that your customers remember your logo in the long term.
Make It Memorable
Though simple may not always seem the most exciting, it is simple shapes that we often remember when browsing the shelves. With a number of logos sticking in our subconscious, the brighter the colours the more likely you are to stand out from your competitors on the shelves.
Keep It Relevant
Relevancy is key when designing a logo as you need it to perfectly reflect your brand. By having an image or a shape that is relevant to the business that you are running, this will help to make you more memorable to audiences as a result.
Make It Scalable
In addition to keeping the imagery relevant, it is important to make it scalable as this means that the logo can be transferred from a printed bag onto the website, letterheads and other marketing material associated with your business. By keeping a simple shape such as a circle or a square, this can be scaled down or up by a website design London service or in house developer to add to the website, this can then be manipulated and positioned without becoming distorted, allowing you to showcase a high-quality logo.
Keep Typography Readable
When the shape has been chosen, it is then time to select the typography. Whether this is a simple font or one that looks sophisticated it is important to ensure that it is readable as this will help you to stand out. In addition to this, typography should be kept in a simple colour such as black as this will ensure that it stands out on any background colour that you may choose.
Try Taking A Risk
Though it is important to keep the design simple it is also important to take risks. Whether this is with the size of the logo, the colours that you use or the use of symmetry to capture the eye, there are a number of ways that you can set your business apart whilst keeping the overall design as simple as possible.
Keep In Line With The Personality Of Your Business
If your business has its own unique personality that people love then your logo should perfectly reflect this. Whether this is an emoji as a logo or a slogan associated with your brand, this is the perfect way to showcase this personality without distracting from the overall design.
Whether you are just in the process of designing your logo for your start-up or you are looking to undergo a rebrand for your business, these 8 tips are sure to help you have the utmost success regardless of the market that you are operating in.