In this world, we cannot deny that technology has already taken over our lives. This is different from the “technology” that our ancestors experienced and envisioned as this article says. We are now living in an era where communication starts and ends in seconds. This ignores distance and time zones, something that has never done before.
Regarding this, there is one part of communication that has been used for a long time. With the power of the internet and modern technology, it has created numerous versions of itself that are still being used today. This is what we know as printing, and we have been doing it since we discovered paper.
Now, many people are underestimating their power, especially in the field of marketing and advertising. With the internet governing our lives, most companies now prefer going online to market their products and services.
Here in the UK, it is even more apparent. We now prefer online marketing even though the international community labels us as antiquated because of our long history. The City of London has always been the hub for progress in our great country, and we can still see it there. Strategies like SEO are now standard practice.
Why Even Consider Print
Meanwhile, the print is now being considered as “out of date”. For one, it does use some paper which is a no-no for this environmentally friendly world. People are now being conscious of their use, which deters them from approaching printing services for their needs. It can be quite discouraging to see the number of trees that are getting used every day to cater to prints.
However, there are now several ways to deal with this issue. For example, most of the best ones in the country are now preferring to use recycled paper to also keep up with the costs.
On the other hand, there are some benefits to going print for your ads. In some cases, it is even more effective than just using standard internet strategies like SEO. However, there are also some considerations that you need to know before using this medium.
Advantages of Doing Print
- Easily Remembered by People
This can be debated upon, but most of the older generation do prefer seeing their ads in print. Even though they might deny it, they would see these and remember them faster. This is because our brains would register a hard copy better than a digital one. The younger people might be more inclined to follow social media and therefore, SEO. However, it would be even better if you can read it while you are soldering it instead of a screen.
2. Holds More Information
Another great thing about printed media is it can keep more relevant information. Websites can add more to their interface, but it is often flooded with other ads. This, in turn, can confuse the reader and not even get the message at all.
When it is printed, it is often designed so that the most pertinent information will be read first. This way, the reader can identify what it is conveying and understand it correctly. There is little to no fuss involved.
3. Great for Localized Market
One of the advantages of online marketing strategies is you can reach the world with your marketing needs. However, this is already too much if you are focusing on the local community.
If your end goal is going global, then this can be a start, and you can invest in it properly.
However, it is best to start with the people around you, especially with certain products and services that only the locals would approve and pay for. Here is an example: https://www.multichannel.com/blog/why-the-advertising-comeback-is-anchored-in-local-ott.
4. More Affordable Compared to Other Media
There was a time when this was the most expensive option. Newspapers and magazines do charge depending on the space, page, and positions. Printing companies do tend to charge more as well since they use fresh paper. This is not the usual case these days, however, as more people go to the online options.
As mentioned before, having print is great for the locals as this improves your visibility without going online. It is also comparably more affordable and a sure way of gaining traction.