Marketing comes in all shapes and sizes, and sometimes it can be found and exciting while other times it can be boring. If done right, you can target the right audience and gain some of the best engagement for your business no matter what sector you are in. One of the best things to do to promote your business and services is to try new things such as videos that you can upload to social media platforms to gain some attraction.
According to studies done on the topic, turns out over 60% of people are visual learners, as opposed to text and other forms of learning. In our daily lives, too, 90% of the information transmitted throughout the brain is in a visual form.
For this reason, there has been an immense shift towards a lot of the marketing efforts done by advertising and promotions companies towards a more visual appeal. More and more people are using their mobile phones or tablets versus reading paper literature and flipping through books and magazines. Click here for more about this.
A few things to keep in mind regarding this:
- According to further research, after viewers watched a video, they were more likely to buy a product online than when they read about it
- Users that go onto sites like YouTube or Instagram, watch over 3 billion hours’ worth of videos per month
- When it comes to online activity, one-third of the public spends their time watching videos
- In your marketing strategies, when you include video in platforms such as a landing page, you can increase conversion by 80%
If the above information doesn’t tell you why you should also be jumping on that bandwagon, then perhaps the below information regarding further benefits will. There are plenty of benefits of using visual material such as animated videos for your business, we look at a few of these below.
Why You Should Create Animated Videos in Your Company’s Efforts
There is so much competition between companies using video to get their viewers attention that sometimes it can be difficult to cut through the noise. People don’t like explainer videos anymore, they find them boring. Companies need to do some experimentation to find out what works and what does not work.
Animated videos are one of these things that they can tap into, by hiring professional teams of animators to do the job for them and sit back and reap the benefits of a high rate of viewership and engagement, not to mention ROI (Return of Investment). It is all about making profits after all.
It Keeps the Viewers Attention
Online users, believe it or not, have a short attention span, and will only engage in something for the first 6 seconds unless it grabs their attention. When you consider animation, it wakes them up, as well as their emotions and they find it resonating with them. Not only does it entertain them but it can spark up a conversation between other people.
They want to follow the story, much like how Google Doodles has done it with their ever-changing home page animations that are clickable: https://www.google.com/doodles/first-day-of-spring-2016-southern-hemisphere
Because animation is such a rare thing nowadays, tapping into it and filling the gap can bring lots of positives. It is the lesser-known marketing strategy perhaps because there aren’t as many animators on the market or perhaps companies haven’t thought about it as a tool for success. In comparison to traditional advertisements, these have a lot more appeal to the audience.
It Simplifies a Complicated Topic or Idea
Have you noticed how when you watch an animated advert or a video on YouTube, it is much simpler than a real one? This is because with animation you can often make the complex, simplified. You can do just about anything with them, from making your characters, fly, talk and even travel in time to a different world.
A topic such as politics or health and awareness can easily be made simple for people to understand better using various animation techniques and types. You can create small fat people or tall thing ones, and animals however you want them to look, too.
A good example is the videos created by the “Bible Project”; where they explain things from the Bible in 5 minutes and use a type of animation. For people who want to learn or are just inquisitive, videos such as these can explain lengthy stories into a bite-size video for them to easily digest.
It Is Plain Fun
Let’s face it, animated movies and videos are a lot more fun than traditional real-life ones. Other great examples can be found on the Vancouver Animated Videos website as well. There is no doubt in the fact that people love being entertained especially when they are being taught something or if it is a business topic they find boring. The more entertaining your video, the better people will find it. The majority of the social media platforms do it, from Facebook to Instagram and of course YouTube.
If it is got all the right ingredients, it will most likely be a winner – it should be fun, cute, and entertaining, and if it’s unique to the style of animated characters, even better!
Other Things It Can Do
It can bring back memories of when you were a child: Cartoons were so much more popular back in the day, and the majority of us loved them. When watching these types of videos, it takes us back to a time when we watched them regularly and brings nostalgia into the mix. Nostalgia has many benefits such as fighting depression and filtering our negative emotions. This is a good emotion to have, find out why, here Some do it through music, while others do it through cartoons.
It fits all Spaces: one thing about this type of creative marketing form is that it can be done across all sectors, from the more serious ones like engineering, government and cyber security, to education and wellness. These can be used instead of explainer videos, or announcements for instance.
We hope the above benefits help you decide to move in the direction of adding some fun to your companies marketing strategy and hiring a professional to do the rest for you!