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As a matter of fact, internet marketing or digital marketing is a broad term. There are several components under the term. However, to put it in the simplest form, digital marketing is any type of marketing done online and made for online audience. The world has moved online and so most marketing is done online because it has one major benefit over offline marketing. Internet marketing is not restricted by differences in geographical locations. To make you understand digital marketing better, here are some common aspects of digital marketing.
People generally search online before buying any product and they are likely to buy from one of the few websites returned by search engines. This is why companies now make efforts to appear in search engine results relevant to their businesses. This effort is known as search engine marketing. If your website ranks high for certain keywords, it will be among the first few to be returned for a search on any of the keywords.
Search engine optimization (SEO) is an effective search engine marketing technique. The use of Google Adwords is another effective technique. They all help to increase your Google ranking. On this note, it is also crucial to constantly track the rank of your websites to know if you are improving or not. Pro Rank Tracker is a very good tool for that. It is easy to use and understand. With it, you will easily find out your current rank and probably double your efforts. SEO is free but it will take some time before it yields a tangible result but Google Adwords will yield quick results but it is quite costly.
This is another effective digital marketing technique. It involves driving sales through sending of emails. However, you may not get much results if you don’t apply it appropriately. When you always send marketing or promotional emails, you may not be able to garner a lot of subscribers. You need to send informative and educative mails that are relevant to your business. The more educative mails you send, the more subscribers you will get. In fact, this should project you as an authority within your niche.
In between those emails, you may be sending some marketing mails too. The idea is for 80% of your emails to be informational while less than 20% can be for marketing. The goal of email marketing is to build your brand and not to sell products alone. Once your brand is trusted and popular, the sales will follow.
The world is generally obsessed with social media and smart companies have been taking advantage of the obsession to market their products on social media. Any social media interaction carried out for the purpose of marketing your products and services is known as social media marketing. First off, you need to open different social media accounts (Facebook Page, Instagram, Twitter… etc) for your business. Gradually build up your followers and keep engaging them on your products and services. They will gradually get emotionally attached to your brand. The platforms also allow your customers to express their displeasure with your brand. In addition, social media platforms also give you room to address negative issues and manage your image.
In conclusion, digital marketing is a wide topic and this article has just given you a simple idea of what internet marketing involves. You should have a better understanding of the term now.
To read more on topics like this, check out the business category.