Chances are you’ve encountered plenty of law firm ads on television and on the radio. Most attorney marketing claims to go above and beyond for clients, and sometimes it’s true. But law firms are businesses and their job is to bring in revenue.
With that in mind, here are some things to look for when viewing law firm advertisements and shopping for an attorney:
A catchy slogan may not have much to do with how well an attorney can represent you, but it certainly shows effort. You want to work with a lawyer who understands the importance of a catchy slogan. This small, yet powerful factor shows that the law firm is willing to take initiative to make their business succeed.
Awards and Accreditation
Okay, now for the important stuff. Law firm ads May often show up online and lead to the attorney’s web page. When you’re looking for an attorney, be on the lookout for awards and accreditation.
This information helps to validate the law firm and back up their claims. When they’ve been honored by organizations and given awards for excellent service, you know that you’re in good hands.
You should never just rely on law firm advertisements. Always verify the work of an attorney with reviews. Take some time to look around and read how other clients felt about their experience with that particular legal firm.
Attorney ads are designed to sell an idea of a good experience, but client reviews have to tell the real story.
Another thing to look for when shopping for a law firm is case studies. Again, law firm ads generally lead you to a web page for the attorney’s office.
Take some time to see if they have any facts or case studies about certain laws on their website. This will help you understand if they are actually knowledgeable about what they’re doing.
Knowledgeable in Multiple Practice Areas
When searching through law firm advertisements, find a firm that’s knowledgeable in multiple practice areas. Doing so will ensure that you are connected with attorneys who are all-around experts. Sure, it’s fine if your attorney is knowledgeable in one area, but it’s a bigger advantage if they can assist in multiple areas.
So, if you’re in a situation where a car accident claim leads to a medical malpractice case, you’ll at least have a firm on your side that’s knowledgeable with both.
Spot the Best Law Firm Ads
Law firm ads are great for helping you find attorneys in your area. However, you shouldn’t get wrapped up in a catchy jingle. Always pay attention to the important signs and make sure that you’re getting proper representation. When it comes to legal matters, you always want the best team on your side.
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