If you own a business or you are planning to start one, you have to think about your online presence. Online visibility is essential for the success of any company, as it gives potential customers a place to go and find out more information about companies, products, services, or anything they need.
On the following source, find out why digital presence matters:
An online presence allows you to enter the global market, even if you’re physically stationed in one place. But in order to be able to act globally, you must first act locally. Local SEO is a procedure affecting the rankings of your website for searches related to a particular geographical region such as a city or county.
The more targeted a marketing campaign is towards a particular geographic area, the higher a business’ ranking will be on any one of the major search engines. This is why companies need to take local SEO seriously since their long-term survival lies in it.
Local optimization mainly refers to adapting the content of your site for town or state name. For example, you need a few articles about your area but to be related to your business. If you go beyond these, there is a good chance that your SEO campaign will fail. So, before you invest your money in such a venture, make sure you know what local SEO is and understand how it will work for you.
Achieving Better Visibility
In today’s competitive marketplace, no business can afford to ignore the importance of local search engine optimization. And the only way in which you can increase your online visibility is by making sure that they have a high local search engine ranking.
As site visibility is the key to online marketing success thus focusing on getting your physical business listed in local directories should be one of the major concerns. That will make you more accessible to people in your neighborhood who will eventually need your product or service.
Of course, it’s not enough to just put a Google Map on your website and mark your location. Make an extra effort and connect it to the navigation apps. It’s a great thing because the user looking for you will know how to reach you in just a few clicks.
Also, work on your online reviews. This item is of great importance because most users get information about something in this way. If these are real, honest, and positive, it will build more trust in prospective customers.
Organic Traffic Growth
Local SEO also helps your business by increasing organic traffic. They just typed in some keywords and the name of the city or area in which you are located and find your website. Or they came across a post on social media related to your company.
Search engines ‘love’ when people find you, and you didn’t have to pay for that. On this link, you can learn more techniques you could use to improve boost organic traffic toward your website.
This is where ‘real’ SEO comes into play if you want people to visit your website and become your customer, client, or referral. The primary goal of good local site optimization is to bring you these visitors through qualitative keyword phrases.
When people search for a local product or service, they will often enter your city or county in the search field. If you want them to find you, your website should be listed on the first page of search engines. Easier said than done, right?
With vast competition and terabytes of content uploaded on the Internet every day, being among the first results is a great success. But even if you are already there, your position is not guaranteed. You really must have something to get there. And that something is a great local SEO.
If you play smart and make a good selection of the keywords by which someone will look for you, you will certainly achieve the mentioned goal. When you connect something that defines your business with local terms, you are already gaining an advantage over those who have not. And when you fit it all in with great content, it can be said that the goal has been (somewhat) achieved. You still have to get visitors do something good for your business.
High Conversion Level
Research shows that almost half of the users who did a local search went to the physical store in the next 24 hours. There, they did order pickup or direct purchases. The visitor became a buyer. That means fast and efficient conversion.
Local searches are mostly done via smart devices. Most users do this on the go, or they are in an emergency (for example, their car broke down, so they need any nearby mechanic). They probably don’t have computers with them, but a phone or a tablet. That means your website should be optimized for smart devices.
Once local SEO strategy starts to yield results, you must maintain and develop it further. After all, it’s an ongoing process that will continue to help you achieve a high conversion rate. As your business grows, so does your user/customer database. And the more customers you have, the more money you can earn. But you need to stay consistent to constantly work on improving your online presence.
‘Make’ People Come to You
In local search, your potential customers are the closest possible neighbors. Once you convince them to visit your website, you have to ‘make’ them do a favorable action. It means offering something valuable incorporated into great content.
For example, you’re a beauty center in Lansdale, PA. To get locals more interested in your services, use your ‘about us’ page to write about how you beautified participants of a local beauty contest. Take a shot and write a few words about this local event. But don’t stray too far from the topic.
Or you can regularly update your landing page with information about discounts and special deals in your salons. Make sure you follow those with some extra information on treatments and products you offer. So when someone is looking for ‘facial treatment in Lansdale,’ your page will pop up among the first result.
The dilemma that many business owners have is whether local SEO is a cost or a smart investment. The answer to the question should be realistic – it depends. If you have in-house SEO experts, you definitely pay for their work, which is a fixed cost. If you hire local digital marketing agency from time to time, it can be an extra expense.
So SEO is definitely a cost. How much this cost will be reimbursed to you depends on how the strategy is designed and implemented. Also, the outcome depends on how realistic your goals are. Well-done local SEO is an investment that can be returned quickly. Still, it requires detailed planning and working with someone who won’t promise you the impossible.
In order to step up toward successful local SEO, never, but never underestimate the power of social networks. These can provide you access to a targeted audience in your city or area. You can create relevant profiles on various social media and include information about your business. These won’t cost you a dime.
But you shouldn’t stop there. You can’t get anything for free, so you should hire SEO experts specialized in social networks. They should administer your pages and do their magic to engage your local audience. That will help you spread the word about your business through social media channels. Eventually, that will result in better exposure to your website and a higher conversion rate. So your costs become a profit.
Enhancing Brand Awareness
The goal of an online presence is to strengthen your brand. But if you are a local business, for example, a dentist, website visitors from the other side of the world is not too important to you. The chance they will come to your clinic is not great, so the conversion probably won’t happen.
But a good local SEO strategy will make the local audience knows about your office. Plus, when people read positive comments about you, get a lot of useful information from your website, and can easily locate you, there is a good chance that they will visit you soon and spend their money in your clinic.
Check the page below for more tips on increasing brand awareness:
Local SEO is one of the most effective methods in spreading the word about your business. Its main objective is to optimize your website so that it receives traffic from a targeted audience. These will give people the chance to find you more easily in real life.