Social media is a convenient way to keep in touch with friends and loved ones. If you are a business owner, it is also a fast and easy way to grow your client base through advertising.
With the rise of the digital era, more people are embracing social media platforms – the critical reason for you as a business owner to have a strong social presence. If you do not know how to use social media, a social media agency in Brighton can help you.
Statistics reveal that as of 2020, at least 90% of business owners in Brighton, UK, use social media to grow their business. This is a noticeable rise from 70% in 2019.
What is a Social Media Agency?
A social media agency is a digital marketing agency that specialises in social media marketing. For them to be of help to you, they must have a detailed understanding of your digital marketing efforts, social media, and content.
This allows them to align goals, prepare key performance indicators, build on your successes, and learn from failures.
Some of the details that a social media agency in Brighton may request from you include:
Armed with the right information, a social media agency in Brighton can move on to propel your establishment forward. They also use the details to assist you in meeting key performance indicators or KPIs.
What are the Main Tasks of a Social Media Agency?
The main tasks of a social media agency in Brighton can be classified into 4 groups:
- Arrange and Prepare Content for Social Media
A social media agency in Brighton makes social media content from the available content, such as events, blog posts, and videos.
They also add links, add captions, upload videos, and determine how and what will receive boosting through techniques such as advertising.
- Work with Reports and Analytics
Reports and analytics may work differently, but their input is critical to social media agencies. Reporting strives to organise data into relevant summaries so as to monitor how various sectors of an establishment are performing.
Analytics deals with exploring reports and data to obtain essential insights. These insights can be used to comprehend better and enhance business performance.
A social media agency uses information from the reports and analytics of your social media channels to adjust strategy and results. They carry out some adjustments depending on what is working or not working with your target audience.
- Handle Social Media Activity
A social media agency also has the responsibility of maintaining an active presence on social media on behalf of the business owner. These duties often include assisting with customer service, publishing posts, replying to comments, and interacting with followers.
- Handling the Growth of Your Account
A social media agency assumes ownership of the growth of your account. It ensures that you receive more customers by remaining updated on the industry’s strategies, latest tools, news, and updates.
Which Elements Should You Consider as You Pick a Social Media Agency?
Every social media agency in Brighton is unique. Here are some things you should look for in an agency to ascertain that they can assist you in achieving your business goals:
- An Understanding of Human Behaviour
Social media marketing thrives on the knowledge of how people behave online. An excellent understanding of human online behaviour can add likes, views, and interaction. Take a close look at some of the campaigns your agency of choice has run and study how their advertising plays out across a broad range of audiences.
- The Capability to Evolve
Technology is continually changing. You will want to work with a social media agency in Brighton that can evolve at its fast pace, and is up-to-date and ready to adapt to the latest methods and processes.
- A Human Touch
Human touch helps your online presence grow stronger. Automating replies weakens the bond with your clients since they will feel unvalued. Every customer wants to know and feel that there is someone who cares about them and their opinion.
A social media agency that handles each customer as an individual not only puts your business at the top but helps you add some uniqueness to your approach as well.
- Appealing Content Marketing
Engaging content gives clients the motivation to interact with it. The social media agency should provide a creative and imaginative marketing strategy that captures the attention of online users. Have a look at their previous work and, if possible, have a look at testimonials from their previous clients.