Today, if a prospective or returning marijuana client wants some information about your dispensary, they won’t walk to your brick and mortar store to engage your front office personnel with their queries. They are expecting to see you online. Hence, likely doing their research from the comfort of their mobile phone, PC, among an assortment of other gadgets.
Thus, if your prospects or returning clients cannot distinguish your dispensary from competitors during their online search, you could be losing out on the remarkable opportunity of expanding your marijuana products’ customer base.
Good marijuana SEO (Search Engine Optimization) makes it easier to showcase your marijuana products and services. Giving your brand a voice that provides your customers with any information they seek is a critical component to landing a sale. Consequently, fostering relationships that convert first-time visitors to returning customers is vital to your success.
If you are a startup dispensary with limited capital to spend on outbound marketing campaigns, SEO allows you to still reach your audience in a cost-effective manner. Through a combination of the right keywords and content that gives answers to your visitor’s queries, you attract the right traffic to your dispensary’s website. Thereby increasing the visibility of your website without having to rely on costly paid adverts or links for your marijuana dispensary marketing.
Statistics published by hundreds of SEO researchers suggest that approximately 97% of consumers look online for local goods and services. Local SEO optimizes your digital visibility within the specific vicinity (such as states, cities, and regions) served by your marijuana dispensary. Making it easier for people nearby to discover your dispensary. Which ultimately boosts sales if you provide the right answers to their needs.
A well-optimized dispensary’s website is visible to the right people and at the right time. If such a website sells products in a way that is appealing to people potentially interested in the products, then it increases the chances of more people fulfilling your buying cycle.
With the right marijuana keywords optimization, SEO boosts the visibility of your website to the right audience. Additionally, if your prospects find the correct answers for their queries about the product through good content provided on your site, they are likely to answer your call to action techniques.
Unlike in the past, when SEO was all about link building, today’s SEO entails providing users with a seamless experience. Google algorithms are now capable of differentiating between sites that offer favorable and unfavorable user experiences.
Fast-loading websites. Attractive user interfaces. Smooth navigation, among other implements aimed at boosting the usability of a site, are not only good for search engine rankings but also contribute to a friendly user experience that positively impacts your dispensary’s brand.
Finally, ranking high is not an overnight success. However, once you dispensary gets the attention of complementary services that give you referrals and is easily discoverable of the first pages of the searches; you gain more trust and credibility from your audience.