A business flyer is more than a printed paper with text, colors, and images. It is a powerful tool for capturing potential customers’ attention and communicating information about your products or services.
A compelling professional business flyer can be the conversion material that turns a prospect into a buying customer. After reading this post, you will be crafting flyers that speak volumes for your business.
Common Flyer Design Mistakes
Before delving into the tips for crafting professional and compelling business flyers, let’s examine something crucial. What are the biggest mistakes one can make when creating flyers? Some of the common flyer design mistakes include:
Boring headline
One of the ways to know an amateur designer is through their flyer headline. The headline is one of the most important elements of a flyer. It is aimed at evoking curiosity in your readers’ minds. Unfortunately, a boring headline will simply turn your readers (potential customers) off.
Disorganized presentation (Overcrowding)
Some flyers contain too much information to the extent that readers don’t even know where to start reading. People come across a lot of things daily, including adverts. They may not have the time to figure out what you’re trying to communicate with too many disorganized texts, colors, and pictures.
Horrible color combination
Colors attract, but a poor color combination can be very horrible to behold. This is another mistake many designers make when crafting a flyer. It’s beyond selecting colors randomly. Colors speak to your readers’ minds. However, poor color combination may also turn your readers off.
Poor image quality
Low image quality is another major mistake that graphics designers make when crafting a flyer. As you already know, “an image is worth a thousand words.” However, using blurry images may just defeat the purpose of the image in the end after printing.
Hard-to-read text
People hate to strain their eyes trying to read the texts on a flyer, especially if your flyer gets into the hands of people with optical issues. Some flyers contain texts that are too tiny to read easily. Sometimes, the font style may be another issue that readers also have to deal with.
Missing out vital information
Another mistake that designers can easily make is missing vital information such as an organization’s name, product features or benefits, contact information, etc. One missing piece of information may defeat the entire purpose of your business flyer. Imagine forgetting to include your contact information. Then, your potential customers may never be able to reach you.
Attaching inappropriate information
While a graphics designer may forget to attach some vital information on a flyer, another may include inappropriate information. Not all information is welcome on your business flyer. There are details that potential customers should get from your office and not on your business flyer.
Spelling errors
Too many times, graphics designers get so much in a hurry that they forget to check for spelling errors. If you’re designing a professional business flyer, one spelling error can be interpreted as unprofessionalism.
No defined target audience
Many a time, some business flyers lack proper focus on a specific target audience. Inasmuch as you desire to reach a wider audience, not everyone is your potential customer. Without defining your target audience, the outcome of the flyer marketing may be poor or hard to measure.
How to Craft Top-notch Flyers That Speak Volumes for Your Business
A thorough understanding of the common design mistakes above already gives you a clue on how to make a good flyer for your business. However, let’s delve into how to craft top-notch flyers that speak volumes.
Define the purpose of the flyer
Before jumping in front of your computer to commence your flyer design, ensure that you define the goal of the flyer first. Is the flyer meant to inform, invite, or trigger a buying action? When you carefully define the purpose of the flyer, it will influence every other thing in the design.
Keep your audience in mind
Next, be sure to keep your audience in mind as you design your flyer. A flyer intended to invite teenagers to a summer music class should not be designed like one promoting a real estate company. Again, this point will also influence the colors, images, and texts you use.
Craft a compelling headline
Recall that a boring headline turns readers off. So, it’s crucial to draft as many headlines as you can and choose the best option that triggers readers’ curiosity to read on.
Your flyer headline must be concise, bold, and attention-grabbing, with a large font size. Often, it is the largest among other texts.
Use an organized color combination
Not all colors blend when designing a flyer. Also, colors can speak or communicate a message. For instance, a Valentine’s Day flyer will easily be recognized with the presence of a red heart shape, flowers, etc. So, ensure to use the colors that match the kind of flyer you’re designing.
Use high-quality, engaging images
Images help to communicate your message with visual expressions that can be understood at a glance. For example, a dance audition with a group of choreographers already passes the message.
A real estate flyer with images of beautiful homes says it all. However, your pictures must be of high quality, especially for the flyers you intend to print.
Highlight essential information
When it comes to flyer design, it’s vital to note that “less is more.” However, to capture important information like date, location, time, contact information, offers, etc., simply highlight them. You can use icons that interpret the message, such as a phone symbol, location icon, etc.
Include a definite call to action
A trick that many business people or graphics designers do not know yet is that a call to action is beyond asking readers (potential customers) to take action. Your call to action must be definite and compelling.
Instead of writing, “Fill the form below,” you should write, “Fill the form below NOW!” Instead of writing, “contact us for more inquiry,” you can write, “call us NOW for more inquiry.” Adding “NOW” to your call to action puts a little pressure on your readers to not postpone the action unless they forget.
Final Words
An extraordinary printing quality is the final seal that you need when crafting flyers that speak volumes for your business. HelloPrint transforms your flyer design from the amazing display you see on your computer to appear just the way you want it on paper.