Advancements in technology have made it easier than ever to advertise and engage customers. Nowadays, business owners can use multi-channel marketing to reach customers with new strategic methods, such as text messaging. SMS marketing is a personable method of communicating with customers to let them know about new deals, trending products, and anything else that may be relevant.
Every month billions of text messages are sent by mobile phones from users all around the world. It’s safe to say texting is a popular form of communication. Using an SMS service, business owners can easily get their advertisements and announcements to their customers. Text message marketing has proven beneficial with a historical message-open rate that is well over 90%. With a majority of consumers opening the message, companies have seen an improvement in their ROI. Statistically, 97% of people open a marketing text within just 15 minutes of receiving it, so business owners can see results quickly and adjust their strategy accordingly.
Businesses can use text marketing to advertise sales, share discount codes, announce new products, and let people know about upcoming events. It’s similar to email marketing, except with higher conversion rates and better engagement than a marketing email. Companies can also use this form of marketing to send out surveys and receive feedback about their products or services, further providing opportunities for improvement and conversion.
Plenty of companies waste money on advertising due to low engagement rates, resulting in minimal customer conversion. 98% of marketing texts are opened and read, which leads to higher conversion rates for companies that take advantage of an SMS service. According to CDYNE, “Text marketing services help you build a personalized relationship with your customers in a completely new way.” Too often, traditional marketing emails are automatically sorted into spam files; with SMS marketing companies don’t have to worry about their advertisements being delivered to a junk mail file.
The more people view an ad, the greater chance of conversion, so it’s best to know how well an ad is doing. Text marketing campaigns will provide valuable insight and detailed analytics about how an ad is performing. Companies can view how many people have opened their message and discover how many have successfully been converted. Informative campaign data can help businesses improve their advertisements and adjust their budgets to increase conversion rates and reduce ad spending.
Anyone that receives a marketing text can easily opt-out of future messages should they decide they are no longer interested in a company’s advertisements. Since it’s so simple to stop receiving marketing texts, the signup rate is considerably high. More signups result in a higher possibility of converting potential consumers into returning customers. People that opt-out do have the ability to opt-in again at any time.
Text marketing is the best way to reach customers, increase user engagement, and boost conversion rates. With a professional SMS service, companies can get their ads in front of consumers in a cost-effective way.