Almost 57% of salespeople missed their quotas last year. Why? Namely, the old sales process just doesn’t work anymore.
It’s not enough to have a strong pitch or persistence. Instead, you need to adapt your sales strategy to 2020. Consumers are too accustomed to seeing advertisements now.
It’s time to learn how to stand out from the crowd!
For that, you need to know how to become better at sales. Then, you can start reaching (and exceeding) your quota. With these tips, you can become a better salesperson, and become the expert your team needs.
Step up sales with these seven simple tricks.
1. Know Your Customers
Push aside everything you know about “selling” for a second. Instead, take the time to think like your customers.
Consumers don’t want cold calls or salespeople interrupting their lives. You can’t jump at any small opportunity to make a pitch. Instead, they want products and services that will make their lives easier.
Slow down for a second. Take the time to listen to your customers. In fact, the best place to start when learning how to become better at sales is to define your customers.
Who are they?
Break your broad target audience down into demographics such as:
- Household income
Where do they shop? What websites do they visit? Try to learn as much as possible about your target audience.
That way, you can stop wasting time with consumers who aren’t ideal clients. You’re more likely to make a sale with someone who already needs or wants your product.
Once you identify your customers, you can spend less time pitching, and more time selling.
2. Offer Solutions
Almost 60% of buyers say their sales meetings aren’t valuable.
Instead of trying to persuade consumers to buy your product or service, focus on them. Use your audience research to determine what problems your customers are facing. Then, focus on providing a solution to those problems.
Determining your customers’ pain points will help them see the value of your product or service.
What’s your product’s unique value proposition? Why should customers choose you over everyone else?
Take the time to share the challenges you’ve experienced yourself. Sympathy will help you sound genuine and show customers you care about their problems.
What problems have you noticed in the industry? What information would your customers want to know? Providing them with helpful, actionable information will show your value as well.
Highlight that value in a genuine way. Remind your customers that you’re there and ready to help. By focusing on the solution you can offer, you can start building trust.
Once you build brand trust, you can turn that trust into loyalty. Brand loyalty will help you retain customers, and generate repeat sales.
As a result, you’re improving the company’s ROI, and building a long-term sales strategy!
3. Ask Questions
Don’t make assumptions about your customers. Instead, take the time to ask questions. This is another opportunity for you to learn about customers before adjusting your sales strategy.
It’s not enough to learn how to become better at sales. You also need to learn how to be a better salesperson for your customers.
Let customers know what challenges you’ve noticed in the industry. Then, ask them if they’ve felt any of those challenges. Maybe they’ve experienced a problem you’ve never heard of before.
Asking questions will help you get engaged with your prospects. They’ll feel more comfortable around you before opening up.
Then, you have a chance to provide them with a solution when no one else could!
4. Remain Disciplined
There are a few traits that can help you learn how to be a better salesperson. For starters, you need to know how to think critically. Remember, you want to provide your prospects with out of the box solutions.
Next, try to remain disciplined. Go above and beyond for your customers. Maintain a strong work ethic and don’t become discouraged if you lose a sale.
Make sure to keep yourself motivated, too. You can read these motivational sales quotes to avoid feeling discouraged.
What first impression do you make with your prospects? Try to appear charismatic yet genuine. Charismatic people are more likely to develop a connection with others.
Instead of coming off as a salesperson, you’ll come off as a human being. Remaining genuine will give you the chance to make a long-lasting relationship with your customers.
To become a better salesperson, you’ll also need to have a competitive nature. Set the bar high for yourself! Let your ambition grow and you’ll accomplish more than ever before.
5. Show Your Passion
Passion is contagious. If you want to attract and retain new clients, let your passion shine through.
Show prospects why you love your product or service. Communicating your passion will have a contagious effect on your prospects. They’ll become excited and eager to learn more about your products.
6. Know Your Product
It’s difficult to make a sale if you don’t know what you’re selling.
Make sure you know as much as possible about your product, business, and industry. The more you know, the more likely prospects will trust your expertise.
Remember, your research is a strong start. Put yourself in the consumer’s shoes. What questions will they ask?
Try to remain curious. If you don’t know a certain answer, ask someone!
If a customer catches you off guard with an unexpected question, that’s okay. Remain honest. Then, let them know you’ll find the answer as soon as possible.
Now you have an opportunity to follow-up and nurture your prospects.
7. Know When to Walk Away
At the end of the day, you need to know when to walk away. You can’t always push a sale. If a prospect has a problem your product or service can’t solve, it’s not an ideal fit.
Instead, walk away. Focus your time and attention on a prospect that does need you instead.
Step Up Sales: 7 Tips for How to Become Better at Sales
Ready to step up sales? With these tips, you can learn how to become better at sales and boost your ROI. Get ahead of the curve with these seven tips today!
Searching for more tips? Explore our Business guides today!