So you have come up with a phenomenal business plan; however, you realize that on the surface, your business looks a lot like thousands of others out there in the marketplace. How do you help your particular brand rise above the others? Obviously, you need a good marketing strategy, but it can get quite expensive. Ideally, you are looking to reach the largest audience on an inexpensive budget. Sounds impossible, but one marketing strategy has been shown to do just that.
Novice business owners are putting their stamp on the world and connecting with consumers through promotional product marketing. Promotional product marketing works because it allows consumers to connect physically with the advertiser on the product. Most importantly, it works because everyone loves getting something for free. If you have ever been to a sports game, you have undoubtedly seen fans go insane for a cheap t-shirt shot out of a cannon. Again, everyone loves a free gift.
Giving away free products will guarantee that they get in the hands of consumers, but how do you ensure that they will remain around to do what they are intended to do? While one of the advantages of using promotional products is that they are inexpensive, the focus needs to be on finding products that will benefit the consumer’s life, thus creating a relationship between the consumer and your brand. In order for that relationship to remain effective, it needs to be a product that would be used regularly and within eyesight of the consumer.
In today’s global pandemic culture, mobile devices have transformed into virtual lifelines. Worldwide, almost everyone has experienced a time frame of lockdown type of restrictions due to COVID-19 safety guidelines. During these times, most turned to their mobile devices in order to obtain food, clothing, health information, and more; quite literally a lifeline. So it comes as no surprise that most individuals are very attached to their mobile devices now more than ever.
Human nature seems to feel the need to accessorize the things that it loves the most. This is the reason why mobile device accessories are one of the top promotional products. Even though there are numerous accessories out there for mobile devices, we want to focus on those products that are most beneficial to our consumers and likely to stand the test of time.
When considering what defines a product as being beneficial, you need to think about the major concerns of most individuals in the current culture. One of the items that check out to be beneficial in various ways to a consumer is the cell phone stand. And even better, just imagine how your brand will be top of mind when consumers use your phone stand if you were to get it customized with your company brand and logo!
One might ponder as to how a cell phone stand could possibly be of great benefit to consumers, so we are going to list a few benefits to consider.
- Cleanliness: Most would agree that we have all become a bit of a germaphobe due to the trauma of this pandemic. Since your mobile device gets all around your face every time you use it, a product that keeps it off of possibly contaminated surfaces definitely sounds beneficial.
- Comfort: Many people have been using their mobile devices to watch shows, movies, and play games for a while now; however, one can imagine that usage for these types of activities has most certainly skyrocketed during the pandemic. It would seem beneficial to have a product that allows you to watch without getting a hand cramp.
- Hands-free: Most people spend a large amount of time in their cars, and in most states, it is the law that device usage must be hands-free. A product that allows you to conduct necessary calls during this time without getting in trouble is truly beneficial.
These are just some of the reasons why choosing cell phone stands as your promotional product is advantageous in connecting with your consumer. One other reason to consider is that whether on the go or in the house, they are always front and center.