In today’s marketing world, content is king and whether you plan on using a webinar as a product to sell or as a lead magnet, it’s important to know how to create a webinar that converts.
However, with so many webinars on the market you may be wondering how to create one that stands out and how to get individuals to sign up.
The good news is, anyone with valuable information to share can create a successful webinar, it’s all about your personal preferences and how you want to communicate that information.
Read on for more information on launching, marketing, and profiting from your first webinar.
The Key to Create a Webinar that Converts
One scroll through your Facebook feed can bring you to countless webinars, many of which are geared towards marketing and sales.
The point here is, there’s no shortage of webinar options, so what makes a webinar stand out enough for someone to truly want to purchase it?
While you make think consumers are more geared to the most knowledgable webinar host, they are actually more likely to buy from someone that has a story they can relate to.
In retrospect, this concept makes sense. Individuals are buying a webinar to learn the tools and techniques they need to make a change in their life.
They are less likely to do this if they feel that the lessons are being taught by someone that’s smarter, more talented, or more experienced than they are.
You need to show that you’re basing this webinar on real experience and the problem that you faced yourself and solved.
This will help you come up with the key concept and subject of your webinar.
Choosing Your Style of Webinar
Not all webinars are created equally, and many differ on how they choose to interact with their audience.
The best way to find the right style for your webinar is to pay attention to how your audience is most likely to learn and how you feel most comfortable when teaching.
Some standard webinar methods include live broadcast webinars, pre-recording webinars, screen share webinars, and group webinars where content is drip-fed.
Live Broadcast Webinars
Live broadcast webinars are ideal for those who want to create a question and answer setting. This means that there’s a chat box or another form of communication that allows viewers to answer questions throughout the webinar.
Typically you’ll want to address a “question and answer” time in the webinar to keep it from dragging out too long.
While a Q & A segment in your webinar is a great way to ensure that your webinar is covering all angles, remember that if you plan on reselling the webinar, later on, you’ll need to reduce the pricing as future students won’t have the benefit of asking questions.
Pre-recorded Webinars are great as they give plenty of time to add on additional information, worksheets, and they can be utilized as passive income in the future.
You can even combine a live broadcast webinar with a pre-recorded webinar by recording the live webinars and selling it as a separate product later on.
These two forms of webinars typically involve a front-facing camera interaction with your audience where you’ll be speaking or giving a lecture.
A screen share webinar is ideal for webinars that involve a slideshow presentation, are teaching a new software, or are explaining how to build accounts or websites.
These are ideal in the event that your audience needs to refer to the webinar later on so they can follow along with the video themselves.
Screenshare videos can be easily uploaded to a learning management system and used repeatedly to teach foundational subjects.
Finally, group webinars combine the best of both worlds by providing valuable content and a community of like-minded thinkers.
These groups rely on the members as much as the person leading the webinar. They typically take place for a specified number of days and involve bits of content being shared with the group to discuss and work on as a team.
A group webinar is a great way to create a community for your brand, as once the webinar is over you can easily rename the group to continue engagement and participation.
When You Don’t Have Time for a Webinar
Many individuals believe they simply don’t have time to create a quality webinar. However, there’s a good chance you’re doing everything you need for a webinar every day already.
Here’s a perfect example, a soap maker wants to create a webinar teaching some of her more basic soap making skills, but she’s overwhelmed with the number of orders she has on her hands.
By simply recording herself the next time she fulfills an order, she’ll be showing the full process from start to finish.
From there, it’s as easy as adding a detailed voice over explaining the process and creating a list of tools and products the students may need to purchase.
Now, this video can be used as passive income so the soap maker can continue to make money even while sticking to her day job.
She can also bring in extra money by linking affiliate links for the soap making products so she can earn a commission whenever her students order their supplies.
Taking Your Talent to the Next Level
Knowing how to create a webinar is just one of the many ways to grow your list of offerings and make money even while you sleep.
In addition to broadening your brand, you’ll be able to help others from all over the world learn about the areas they’re passionate about.
Ready to learn more for yourself? Check out our business blog sections to gather more inspiration for your blossoming career.