Are you looking for new ways to show off your brand with your clients? Do you wonder what separates the good companies from great companies in terms of product distribution and brand identity?
If so, then you need to learn all that you can about how to build a packaging strategy for your business. Believe it or not, this plays a huge role in how clients perceive your company.
Focusing on a packaging strategy can separate your company from all others in your industry. See below for several packaging tips you can use to build that brand and get higher levels of customer satisfaction.
1. Establish a Budget
You might be surprised at the number of options that you have to choose from when selecting packaging for your products. There are some amazing ideas out there that you’ll be excited to get your hands on.
However, the cost of those different packaging options should either invite you or deter you from using them. Packaging costs can add up quickly, so you’ll want to focus on creating a sustainable package, rather than focusing on finding the coolest one.
There’s a compromise that can be struck, there. Be sure to start by creating a budget for your business’s packaging.
This budget will keep you accountable throughout the process. No matter how many different elements you look to add, you’ll have a budget to stay below. This can also help you when negotiating with different vendors on your packaging.
Make sure to take the time to consider all your options. That way, you can mix and match the different components to make a unique product package and under budget!
2. Promote Your Products
Imagine this scenario: you’re walking down the aisle of a grocery store looking for a new healthy snack to have while you’re at work.
Your eyes get fixated on one product and, before you know it, you’ve made your decision to try one brand of granola bars above all the others. What made you fixate on that one brand? Why did it stand out from the rest?
Odds are that the packaging had something to do with it. Maybe the box was more aesthetically-pleasing and looked more exciting. Perhaps the packaging contained more information on the calories and ingredients it had.
Regardless, the packaging promoted the product in a way that resounded with you. The company designed its package to attract its target audience (you) to purchase it instead of any other product on the shelves with it.
When creating your packaging strategy, be sure to create a few buyer personas with your team. Who is interested in buying your product? How can the packaging pull them in to learn more? What information on the packaging will force them to buy it?
3. Find a Balance
Some companies make the mistake of focusing too much on the colors in their packaging. Others focus too much on the wording. The truth is: there are four major components you should embed to find the perfect balance.
These components are the colors you use, the phrasing, the designs on your package, and the typography of your content. When mixed together, these factors can create a lean and mean selling point for your customers.
It’s important to consider these custom options as you and your team sort through your future packaging strategy.
Remember, the priority is connecting your packaging to your brand, not to make it as aesthetically-pleasing as possible.
You could make the most beautiful packaging possible, but unless it connects back to your brand, it isn’t doing your company any favors. Customers use the product packaging to find brands to connect with, be sure to connect those dots for them.
4. Send the Perfect Message
What message do your customers have to know about your products from the moment they first lay eyes on it? How can you reiterate that to them in the packaging design that you create?
For example, if you sell healthy granola bars, then your packaging should express the item’s largest selling point. Placing things like “0g trans fat” or “all-natural ingredients” can help your customers understand what separates your product from all others.
However, the trick is to relay that information as short and sweet as possible. If you place too much wording on the package, it will overwhelm your potential clients and their eyes will move elsewhere.
5. Safety for Your Products
Of course, a beautifully-designed package won’t do your brand any good if it isn’t suitable for protecting the product inside.
Without paying attention to the safety factor of your packaging strategy, your brand may quickly develop a reputation for having damaged items inside.
Make sure to consider what type of packaging is needed to keep your products in the best shape until your customer goes to use them.
Going back to the granola bar example again, you would need both wrappers for the individual bars, as well as a box to put them in. The box will serve as the protection from impact while the wrappers protect each individual bar from heat, dirt, etc.
Create the Perfect Packaging Strategy for Your Needs
Now that you have seen several things to consider as you aim to create the optimal packaging strategy for your needs, it’s time to start the process.
Begin by brainstorming with your entire team. Gather people from your marketing department, sales department, and the public relations department to incorporate different ideas.
Be sure to browse our website for more articles on packaging your items, as well as many other helpful topics that you’ll enjoy.